ESC Chamber of Commerce Weekly Newsletter 05.10.17

(760)745-2125

[email protected]

http://www.escondidochamber.org

720 N Broadway

Escondido, CA 92025

May 10th, 2017

Ribbon Cuttings

Join the Chamber in welcoming our newest members!

350 W El Norte Pkwy

May 18th 2:00 pm - 2:30 pm

Feedback Survey

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Young Professionals

Are you a Young Professional or know one? Whether you are young in age or at heart, if you're a Chamber Member we would love to feature you in the newsletter. Please email [email protected]

Escondido Magazine

ESCONDIDO MAGAZINE

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Ad deadline May 12

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Chamber Master is the best way to connect with other Chamber Members as well as other people in the community. Use this online tool to manage your information in the Chamber's directory, promote your "hot deals", and post job openings for your company. If you do not have a Chamber Master login please email

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Chamber Benefits

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Chamber Event Calendar

We are in our final week of the "Engaging Young Professionals" series from Weblink International, with the fourth challenge, "Modes of Communication", which is an ever moving target!

From telephone calls to texting, each generation prefers to communicate in a different way. Since multiple generations will remain in the workplace for years to come, it is important to reach every generation in a way that works for them. Young professionals pose a unique challenge because they continue to change their preferred communication medium. To reach the younger demographic, you will need to keep up with the latest technologies.

The challenge

Hard to reach. Associations can reach their Boomer members over the phone and their Generation X members via email, but young professionals don't particularly like either of these traditional modes of communications. The younger generation is harder to reach because they communicate through a variety of technological platforms.

Engagement Strategy

Be everywhere. According to The Millennial Impact Report, a research project by Achieve and Johnson Grossnickle & Associates, marketing to Millennials requires a multi-channel approach. Make your message available on several social platforms, and make it shareable. You will be placing information where it is easily found by young professionals while increasing your network size and allowing them to share your communications with their peers.

Be brief. Since young professionals are regularly bombarded with messages, it is wise to be brief

with them. Offer text alerts and post regularly to Twitter to get the attention of younger audiences.

Money talks. Being the most educated generation to graduate college in an economic downturn, the younger professionals are particularly careful with their money. Offering financial incentives and discounts speaks

volumes to this generation.

One form of communication not addressed in this report is the kind that shows up in your mailbox, delivered by the mail carrier. I wonder how many millennials have received a piece of personal mail from someone other than Grandma.

Sincerely,

Rorie Johnston

Economic Development Committee

Want to know what is happening in Escondido?

Opportunity is knocking on many corners with redevelopment taking place throughout our city.

It is prime time to be visionaries. From Grape Day Park, the Mercado, South Escondido to Grand Ave and Downtown, properties are being developed or are becoming available.

What is your vision?

Join us at the Economic Development Committee meeting on Thursday, May 11 at noon at the Escondido Chamber of Commerce.

EDC is a member benefit, chaired by Ernie Cowan, President NSDCAR

Members meeting with Council

Mike Morasco

Coffee with the Council

Tuesday, May 23

7:30 - 9:00 am

Escondido Chamber of Commerce

RSVP


	John Masson

Workshops for Revenue

Your time is valuable! That is why we are bringing you two workshops designed to give you the knowledge and tools to elevate your business with digital marketing tools that save time and bring dollars.

SCORE's Digital Business Automation for Sales & Marketing

Designed to help any size business to understand the key elements and fundamentals needed to automate many aspects of the marketing and sales processes.

Getting Started with Constant Contact

A live, guided demonstration of the tools and features inside Constant Contact's email marketing system. Suitable for anyone new to Constant Contact or those who want to learn how to use this online marketing tool. You are welcome to bring your laptop for hands on assistance.

SCORE's Digital Business Automation for Sales & Marketing

Location: Escondido Chamber of Commerce

Date/Time: Thursday, May 18th 9:30 am - 11:30 am

RSVP by May 15th

Getting Started with Constant Contact

Location: Escondido Chamber of Commerce

Date/Time: Tuesday, May 23rd 8:00 am - 10:00 am

RSVP by May 19th

Business

Times-Advocate
News Desk

"Have you heard about supper clubs that have been popping up in San Diego and Los Angeles? Often times it's at an undisclosed location with an anonymous chef. Part of the excitement is that you are sharing your dinner with strangers. We combined that idea with a great experience we had near Mt. Rushmore a few years ago. We walked into a restaurant and it was completely prix fixe (a set menu at a set price). These concepts, plus Bob's love of a good filet mignon, are the basis of the after hours Sunny Side Supper Club," Kate told The Times-Advocate.

Sunny Side Kitchen starts Supper Club

Government

CalWatchDog
Chris Reed

Los Angeles Mayor Eric Garcetti's landslide re-election win Tuesday led to inevitable speculation that he would join the crowded 2018 Democratic gubernatorial field. Lt. Gov. Gavin Newsom, with his high profile and access to the deep-pockets of Bay Area and Silicon Valley donors, is considered the front-runner in the race by the state media. But narratives suggesting why other likely candidates might win are easy to grasp.

Will L.A. Mayor Eric Garcetti join crowded 2018 governor's race?

Community

Bob Hemker, President and CEO

Last year, Palomar Health began the process to sell the Palomar Medical Center Downtown Escondido campus. Several months ago, we received six bids for the 14-acre property. We had narrowed those bids to one buyer and began due diligence. We have been in constant discussion with the buyer during this time. We had hoped to announce a final agreement soon, but unfortunately the identified buyer has chosen not to move forward with the purchase.

Our broker is currently in discussions with several of the other interested bidders. While very disappointing, we are confident that Palomar Health will receive full value for the property. We are comfortable that the other bidders' plans will be compatible with the City of Escondido's vision for the property.

In the meantime, we will continue working on the thoughtful transition of services out of the Downtown Escondido campus to our other facilities.

Annual Dinner