May 2017
We're trying something new!

Hello, longtime fans and new subscribers! We changed the newsletter format this month: Instead of publishing all articles in their entirety here, we are introducing each topic and giving you links to read the full articles on our website - where you can comment and share (please!). Alternatively, you can go straight to our Marketing Advice blog to read the three newest posts and go to our Case Studies page to read the new Case Study with Tips.  Please tell us what you think about the change by clicking one of the links below:
 
YES,  I like the new format     NO,  I prefer the old format
Strategist Quickie
The meteoric speed of changing needs

Are change and disruption the new normal in the marketing universe? Will new constellations of start-up stars continue to be born every couple of years? Are the once-stable industry giants about to be blown up by unforeseen forces?

Whether you find these questions unsettling or exciting, you will be interested in the results of the 2017 national survey of 200 in-house marketing directors and marketing agency leaders published by RSW/US.

The potential for major disruption comes from changes in what marketing directors want from the outside agencies that serve them.


Editor DOs and DON'Ts
Billboard shows inappropriate use of internet slang

R U 2 GR8 4 Words?

Of course you want to tell the world your business is GR8 and you ♥ your customers. But ICYMI* here's something to consider if you are saying those things by substituting acronyms, emojis and non-alphabet keyboard characters for actual dictionary words.


Designer FAQ

Warning: Giraffes can be a pain in the neck

Even the most well-written post won't attract the eyes of potential customers on social media. For that, you need an image. But not just any image.

Case Study with Tips
Meeting the challenge of member recruitment

Beacon  - formerly GPSEG - came to Hollister Creative for help with design and content for member recruitment collateral.  The client challenged us to (1) Write clear, succinct and compelling brochure copy that put the new brand into words, (2) design the first print implementation of the new visual branding, and (3) create the recruitment piece in two formats . 


May News & Events
Where we're sharing knowledge and showing up
 
May 5 Hollister President Kim Landry will be taping a Business Spotlight segment to air on the Executive Readers Radio Program. The program airs on WCHE 1520AM radio Sundays from 3-4pm  and is archived as a webcast . Landry's segment will air on Sunday, May 14.

May 17 Main Line Health, Jefferson Health and Independence Blue Cross are among the organizations behind a new initiative called Healthy Company, Healthy Community, Healthy Region. They have invited select business leaders, including Hollister Creative President Kim Landry, to discuss ways to focus the business community on healthfulness. Get info.

May 23 The Ready, Set, Mentor! event, presented annually by the United Way Women's Leadership Initiative, offers young professional women the opportunity to learn face-to-face from 20 high-level corporate executives and business owners, including Hollister Creative President Kim Landry. Register by May 16 or email for more info to  WLI@uwgpsnj.org .

May 24 Hollister Creative is a sponsor of the Society of Professional Women (SPW) event featuring Madeline Bell, CEO of The Children's Hospital of Philadelphia. Her topic is "Elevating Women in the Workplace." SPW is a program of The Main Line Chamber of Commerce. The event will sell out, so register early. 

You Want This
Uno, dos, tres, cuatro... Cinco de Mayo!
 
Cinco de Mayo (the "fifth of May") is one of the great celebrations of Mexican culture. And what better way to get your fiesta on than with this charming donkey piñata decoration? 

Display it on your desk and your worklife will be instantly more colorful - and fun! Seven inches tall and hee-haw cute, it will bring a smile to everyone who sees it.

Want to win this item?   Email us a request!  Three subscribers  who have not won a giveaway item in six months  will be randomly selected to receive one.
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