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BI Corner
is an online resource for Business Intelligence, Analytics & Data Science Professionals. Featuring a combination of original & curated content, bicorner.com delivers the best independent collection of current, relevant and interesting Business Intelligence & Analytics information available.
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How Big Data Helps To Tackle The No 1 Cause Of Accidental Death In the U.S.
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Opioid abuse takes a huge toll on human life and the problem is getting worse
Just this year, overdose from misuse of prescription or illegal opioids overtook road accidents as the most common cause of accidental death in the US. In Canada, the situation has been called a "national health crisis." It's such a huge problem that tackling it was identified as a key priority by Barack Obama earlier this year, and $1.1 bn ringfenced for developing and providing solutions. Now data scientists at non-for-profit healthcare insurance providers Blue Cross Blue Shield of Tennessee (BCBST) have entered a partnership with Big Data analytics architects at Fuzzy Logix on a data-driven project that could prove to be a key part of the solution.
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Improving marketing ROI with data analytics
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Organizations are adopting big data analytics to understand and then fix business problems
They're learning how to extract value from multi-sourced information and then relate that information to an issue in their marketing, manufacturing, advertising, or shipping, etc. For example, T-Mobile (and the other main carriers) consistently use big data analytics to spot the reasons for (and prevent) customer turnover. Customer attrition is a significant expense in this industry, so firms that can best use data to improve retention and improve satisfaction will have a leg up on the competition. Big data is not just a tool for the enterprise level firms.
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The Key To A Better Analytics Strategy Is Collaborative Business Intelligence
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Here's how to establish that cohesiveness at your organization
Since the rise of search marketing, marketers' abilities to track digital spend has grown increasingly sophisticated. Yet even though accountability has improved across channels and devices, the customer journey has become more complex. Proper attribution is now a constant pain point for marketers struggling to ascertain which channels generate ROI.
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Big Data Analytics Link Economic Wellness to Population Health
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Counties experiencing economic prosperity are more likely to score highly on population health metrics
Population health and economic prosperity are intrinsically linked, according to a new nationwide analysis from the Blue Cross Blue Shield (BCBS) Association, giving healthcare providers an even greater incentive to deliver holistic, preventive care to their communities. The BCBS Health Index, created in partnership with Moody's Analytics, uses big data on more than 40 million beneficiaries of the health payer network to generate detailed insights into health trends on a county level, with a specific focus on chronic diseases and socioeconomic determinates of health.
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| Eight skills you need to be a data scientist |
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If you can master these 8 crucial skills, you're well on your way
Data science is now one of the leading pillars of science to dive into. Since the technology world is fast growing, science data flourishes, too. This is because data is stored in great amounts in computers. It is the work of data scientists to decipher and interpret this data into usable parts. What does it really take to be a good data expert? Before you hire data scientists from ActiveWizards, check to see the talent that they have. Here are some of the eight skills you must possess.
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