Switch Up Consulting, Communications & Public Relations
Knowing your audience
Tip of the month: Spend time developing your publics. Who are they? Where are they? How do they prefer to be reached?
Greetings!

It's scary, but true! Many businesses don't know who they are targeting to sell products or services. It may be cliché, but so many still believe "If I build it, they will come." In today's market it isn't true. 

Everything we do is riddled with competition, and you must be at the top of your game in order to obtain and keep new customers. 

Public relations planning is the best way to identify all publics, which may include customers, vendors, government officials, competitors and more. 

Through market research and planning, you can figure out who to reach and how to best reach them. 

We all have preferences for how to be reached, and we all go through similar processes when making decisions (some people are more challenged by this than others!) 

In this educational video series, you'll learn more about public relations and how it can help your business. 

With kind regard, 
Jennifer Ferrero, APR
Switch Up Consulting 
Public Relations & Communications Consulting 
509-795-0978
jennifer@switchupinc.com 

Visible Signs and Promotions
Businesses will often get excited about a fundraiser, or a current promotion and plaster it all over the office and entrance to the business. Also, many businesses decorate for various holidays. 

Sometimes good intentions yield to busy schedules and these things are overlooked and not removed in a timely manner. 

Be sure to keep promotions and decorating current to avoid seeming dis-organized or out-of-touch with visiting publics!
A great tool in my toolbox
As a newly certified Authorized Local Expert for Constant Contact, I will start teaching communications and technology classes very soon. These are free to the public and are helpful to small businesses. 

About  this email - I'd enjoy sending you occasional public relations, communications and marketing related tips. If you'd like to opt-out, please do so below. But if you are looking for brief, helpful information to help market your business, please stay on the list. You can opt-out anytime. Thanks!
Memberships and Affiliations
Switch Up Consulting | jennifer@switchupinc.com 
http://www.switchupinc.com
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