NEWSFEED
March 16, 2017 
 
 
 
   
5 Hot Tips For Getting More Bookings
By Nimesh Dinubhai of Websrefresh

The major need today for hotels is being there when customers are looking for you and more importantly turning those searches into bookings. It is no longer enough to attract visitors to your website but rather converting most visitors to customers not just from the direct traffic but also on other platforms.
There are a number of ways of going about increasing the bookings to your hotel and these five are the easiest to implement and the most effective.

  1. Value proposition
It is very important that you identify and elaborate clearly what it is that you are offering to your customers. The first part of this is clearly defining your target market. Then get a strong value proposition outlining the benefits you provide, what makes you unique and why the potential customer should ditch the competition and pick you instead of the competition. It should be easy to understand; do not use vague descriptions that do not show how you provide your benefits.

 


 

St. Patrick's Day Trivia
 
 



St. Patrick's Day, celebrated on March 17 is the feast day based on the date of his death. It has become a day of widespread celebration beyond those of the Catholic faith.

As a wise person once said, "On St. Paddy's Day, everyone can be Irish!"

Here are some little known facts about this popular day:

St. Patrick is the patron saint of engineers because he was a major force promoting clay and lime as building materials rather than stone.

The shamrock is a symbol of St. Patrick because he used it as a metaphor for the Holy Trinity in preaching about Catholicism (three was a common symbol originating in pagan religions).

You can make your own green beer by putting a few drops of classic green food coloring into a pint glass. Slowly pour a light beer such as a pilsner or pale ale into the glass. You are ready to celebrate!



CLIA Dollars For Scholars
Online Auction Fundraiser for the CLIA Scholarship Fund

Help deserving hospitality students fulfill their dreams to become hospitality professionals and give your business valuable exposure while supporting this worthy cause!

www.biddingforgood.com/CLIAdollars

Visit the site to: 
*    Donate auction items including hotel room nights 
*    Be a sponsor  
*    Contribute cash 
*    Bid on items and solicit other bidders 
*    Endow a scholarship in your name or that of your company or a loved one


Contact: Chris Middleton, CLIA Auction Manager, 925.478.0929, cmiddleton@clia.org  




Single-User Toilet Law Now in Effect


Single-user restrooms: restrooms with one toilet and/or urinal and sink, must now have a sign that states the restroom is for all genders. Implemented by AB 1732, the law authorizes inspectors, building officials, or other local officials responsible for code enforcement to inspect for compliance with these provisions during any inspection. 





Free Webinar
Wednesday, March 22 11am - 12pm

Top 10 Mistakes Hotel Operators Make That Will Get You the Legal Equivalent of the Room Next to the Elevator and Ice Machine.

Most people do not want to be stuck in the room by the elevator and ice machine.  More still want to avoid getting stuck in the room with a judge and jury.  In this program, Hotel and Lodging Operators will learn how to avoid the most common employment law mistakes that may lead to a courtroom.






Register Now for the InnDependent Lodging Executive Summit (ILES)!
 Las Vegas, May 15-17, 2017
Don't miss this:
1. Learn from world-renowned hospitality experts.
2. Browse a 50 exhibit tradeshow designed for independents.
3. Network with your colleagues in the industry.
4. Enter to win the 2017 IBC Excellence in Hospitality Award.
5. Meet with pre-qualified sellers of hospitality products.
IBC $99 Hotelier Rate Just enter the code IBC99 
Follow this link to register and visit our site at: Click here to register.  
 

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with this nationwide 
association of hospitality professionals.
California Lodging Industry Association
1017 L Street #527
Sacramento, CA 95814-3805
916.925.2915
Bobbie Singh-Allen
Executive Vice President
916.826.2075
bsinghallen@clia.org
Mike Belote
Lobbyist - California Advocates
916.441.5050
mbelote@caladvocates.com
Chris Middleton
Special Project Manager
925.478.0929
cmiddleton@clia.org

Free Legal Helpline
916.925.2915