Melior Mind Bytes Newsletter

Spring 2017 Edition

Melior Mind Bytes provides you with little bites of what our consultants are doing. Each newsletter shines a spotlight on a different industry or marketing research topic. This edition is focused on our work with mission-based organizations.

Melior Mind Bytes is a quarterly publication, so we won't crowd your inbox. If you wish to unsubscribe, use the "Update Profile" link at the bottom of this email.

Mind Byte

" I believe in innovation and that the way you get innovation is you fund research and you learn the basic facts ."

- Bill Gates

Melior News

Sharing Our Approach

The Melior Group's approach to community studies offers clients a unique perspective and innovative recommendations. Our market research methodology applies a marketing framework and examines purchase decision-making, buyer behavior and the customer experience. Recently, we've been sharing our efforts and success with industry peers:

We were published in Contemporary Jewry: learn about our article, "Jewish Community Studies as Seen Through a Business Lens"
We gave a presentation at the Eastern Sociological Society's 2017 Annual Meeting: click here to learn more about our panel discussion

Spotlight On...

Mission-based organizations

The Melior Group has a long history of providing strategic guidance to non-profits. Below, we share some of our recent thoughts about the evolution of the industry:

Check out our blog post examining if ethics and integrity standards are different in the profit versus non-profit world
We encourage anyone in the Philadelphia area to check out Rooster Soup Company, a new restaurant we wrote about: they reduce food waste and give 100% of their net profits to the Broad Street Ministry

The Art of Research

Approaches and Methodologies

We design our research with a clear understanding of our clients' management needs, as well as the decisions they will make based on the results. We utilize methodologies adapted to each project's specific objectives, and we are constantly thinking about different research approaches to better serve the needs of our clients. Below are some of the topics we've been thinking about lately:

We examined "personas" - the alternative for traditional market segmentation
We provided a response to W. Edwards Deming's famous quote: "Without data, you're just another person with an opinion"
We discussed the importance of honestly and transparency when we heard about the focus group that wasn't

Just For Fun

Focus Group Fiascos

In our 34-year history, we've had a couple of focus groups that didn't go quite as planned. Enjoy these true stories from the vault:

We were hosting a focus group with engineers about a topic that was only interesting to engineers and, no offense to engineers, very dry. Before the end of the group, we went to the back room to see if our client had any additional questions -- and everyone was asleep!

We held a focus group to test a new device that would help strengthen the wrists while doing push-ups. We discussed the need for this great new tool and then had the group participants try the device... and the handles fell off!

Contact: Elizabeth Foley // efoley@meliorgroup.com

www.meliorgroup.com