April 2017 
  
Line up with the Mustang Band!
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In this Issue
1. Thank You, Seniors
2. Membership Update
3. The Freshman Blocks
4. May Meeting Preview
5. So Many Different Ways to Join
6. Directors' Report
7. All About Peruna Tonic
8. Big Bracket Winners
9. Bass Drum Artwork Update
10.  Nostalgic Photos


Read the Board!
Upcoming events!

Diamond M Club Spring Meeting
Saturday, May 6
10:00am
Band hall

Family Picnic
Saturday, May 6
11:30am
Band hall


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Thank You, Seniors  
    


The Diamond M Club honored the graduating seniors of the Mustang Band in what's become an annual tradition.  On Saturday, April 8 - following the spring football scrimmage - the Club and the seniors gathered at Old Chicago Pizza at Mockingbird Station for food, drinks, and conversation.  

All of the seniors were given a one-year honorary membership to the Diamond M Club, plus a framed photo of their class taken during one of the last football games.

Hubba, class of 2017!





Membership Update  
    


Listen up, people.  There are only a few weeks left in the 2016-17 Diamond M Club fiscal year.  Time is running out!  

We need your help to meet our membership goals of 250 people and $125,000.

At press time, we're up to 240 Diamond M Club members and $95,300 pledged.

We are very close and with your help, we can get there and make this the most successful Diamond M Club fundraising year ever.

If you've already joined, thank you!  And if you haven't yet joined but have been thinking about, today is the day to make it happen!

Join the Diamond M Club and pledge your support to the SMU Mustang Band by clicking here.

Note also that the Diamond M Club's expenses are down this year - we didn't spend as much as we budgeted - which means we are expecting to deliver a sizable contribution to the Mustang Band endowment this summer when we close the books on 2016-17.  Don't miss your chance to be a part of that.

One last thing... to help us spread the word about the Mustang Band and the Diamond M Club, please take a moment to click on our recent Facebook post below to like or share.




The Freshman Blocks  
    


For close to fifty years, passersby of SMU's old Perkins Natatorium enjoyed a unique public arts project: painted sidewalk blocks on the path leading from Binkley Avenue to the northeast entrance of the building and that famous ramp down to the band hall under the natatorium's concrete bleachers.  

Our sources can't pinpoint the exact year this practice began, but it started in the mid-1960s (most seem agree it arrived around 1965 or 1966) as a freshman project under the direction of student leader Mack Diltz.  The purpose was to get the incoming Mustang Band freshmen to work together in completing a specific project.  (We suspect the old blue marching stripes in front of the band hall entrance was another such freshman project, but we were unable to confirm this.)


At first, there was a single painted sidewalk block - a giant Diamond M on a solid color background.  Each incoming class would repaint the block to match, adding a fresh coat of paint to the old paint that had by then faded and cracked.  Regarding the mid-80s photo above, Mack notes, "The photo shows a very neat effort on the Diamond M - I suspect that the [wooden] "M" from the Pigskin Revue stage backdrop was used as a stencil."  Back then, we believe this block was simply called by band members the "M on the sidewalk."

But as these things do, the tradition evolved over the years.  At some point, the design changed.  It wasn't just the large Diamond M that was repeated again and again.  The incoming freshmen class started to take some artistic license and create new designs.  Around that same time, the Mustang Band sidewalk began hosting more than one painted sidewalk block at a time.  By the early 1990s, the sidewalk - by then called "freshman blocks" - paid tribute to all four current classes.  Incoming freshmen would paint over the block of the seniors who just graduated.

How and why the blocks moved from the single M blocks to the multiple blocks in the late 1980s may have been lost to the sands of time.  Multiple Facebook message discussion posts suggest that as late as 1984 or possibly 1986, there was still just the single block.  There was also online chatter about the sidewalk being renovated and repaved, which might have created a "clean canvas" that led to the tweak of the tradition.

In the 1987 photo below from Sharon Humble, there are at least two blocks visible - an M block and a Peruna logo block.



And in the two photos below from Christy Albano, the 1989 freshman class paint their block below what is presumably a 1988 block (although this "Best Band in the Land" block matches the top block in Sharon's 1987 photo... reconstructing all of this isn't easy).  Maybe there are blocks below the 1989 ones in Christy's photo.  

Note also the 1989 freshmen are painting on "empty" concrete, adding fuel perhaps to the concrete-repaving theory.  Maybe the 1988 class recreated that upper "Best Dressed" block.





The 1990s photos below show the new "four block" tradition in place.  If anyone has any insight or recollections about any of this, please write to us: [email protected].



The 1990, 1991, 1992, and 1992 blocks - note that the middle block 
sunken in and prone to collect piddles was not pained

And now a few others....

1997

1998

2000

2004 with the artists included

2007 with the bottom sliver of 2010

2012

Below is a shot of the four blocks from 2009, 2010, 2011, and 2012.  The second from the top - the one with the candy stripe border - is the oldest one, due to be replaced by the next class...



And here's the block from 2013, the last block painted on the sidewalk, painted right over the candy-striped bordered 2009 block.  Circle of life.



When Perkins was torn down in 2013, the tradition had to be adjusted since SMU would not allow the sidewalk outside the new band hall to be painted (editorial comment withheld).  

So band members started painting blocks on free-standing rectangles.  The 2014 block pictured below was painted on wood.  The next two was painted on canvas.  Our hope is that the Mustang Band will start displaying these on the band hall walls and create a new tradition.  Unlike the blocks of old, these will never be painted over and can be collected, curated, displayed.



Our recent "Sidewalk Block Preservation" contest was a smash success as some of these photos attest.  We've collected images (and partial images) of about 20 blocks spanning over 30 years.  A big "hubba!" to Christy Albano, Caitlin Cochran, Jennifer Fowler, Sharon Humble, Sarah Hurley, Courtney Kent, Matthew Loya, Travis Maloney, Mark Morris, and Carla Young for taking the time to dig for photos and send them in.  We also gathered photos from Facebook posts and the Randy Ward collection of photos he took in the 2000s.

You can see the photos above and many more at the Diamond M Club's Facebook page.

The big winner of our Rally House gift card prize drawing is Sarah Hurley.


May Meeting Preview  
    


All current Diamond M Club members are invited to join us on Saturday, May 6 for our annual spring meeting and lunch.  We're gathering in the band hall at 10am to discuss the past year and look ahead to the next year.  It's a great way to meet the board members, ask questions, and discuss the state of the Mustang Band and the Diamond M Club.

Lunch will be served after the meeting.  Families are welcome.

As always, if you're not yet a 2016-17 Diamond M Club member, this meeting is the perfect way to join.  Just show up with your check and you're in!

We want to see everyone there.

And just in case you need it, here's a map.  As of now, it still works to park in the new Mustang Garage.




So Many Different Ways to Join  
    


It's never been easier to join the Diamond M Club.  Let us count the ways.

1. ONLINE - Click this link and visit the Diamond M Club's online membership portal.

2. BY MAIL - If you prefer envelopes and stamps, download this PDF form to fill out include with your payment and mail it to the band hall.

3. RECURRING - Take the guesswork out of wondering whether or not you pledged by signing up for a regular, automatic donation.  Click here to set that up.  You can designate a specific amount to be pledged each month or each year.  Let computers do the work for you!

4. AT THE MEETING - Come to the Saturday, May 6 meeting and join in person with a check.  We can also connect you to the online portal so you can join with a credit card.

5. IN THE BAND HALL - If you're ever on the SMU campus during the week, just pop into the band hall and hand your check to one of the directors.  They're always willing to meet you, answer questions, and collect your membership donation.

With so many ways to be a part of the Diamond M Club and support the Mustang Band, there's no reason to not join!


Directors' Report  
 


* Inquiries from incoming freshmen are up from this time last spring, which the directors are taking as a good sign.  Auditions are already being scheduled.  As always, the key challenge cited by incoming students and their families seems to be the tuition cost.

* Discussion are underway to find out if it's possible for the Diamond M Club to fund a student worker in the band hall, which could be a huge help in ramping up membership drive efforts.  It's a great idea, but must be approved by SMU and follow federal guidelines.

* The tireless, talented Alex Bridges has made it clear she wants to return as the Mustang Band twirler.  The directors expect her to keep that position for three more years as she completes her SMU education.  Alex  was recently named  2017 "College Miss Majorette of the Southwest."

* The annual band banquet will be held Friday, April 21 on the 20th floor of the Doubletree Hotel across from North Park.  Last year, the banquet was held in the dismal, windowless confines of the Hughes-Trigg basement, which the Diamond M Club deemed unacceptable.  Club funds were provided to help the band host the banquet off-campus and make it special.  The students deserve that.  On the program will be the usual slate of dinner, student awards, senior blankets, and the obligatory slideshow.


All About the Peruna Tonic
    


Just about everyone knows that SMU's mascot and its fight song are named Peruna after a famous patent medicine from the 1920s.  But beyond that, what do you know about Peruna?  We did some Google research so you wouldn't have to.  Here's what we uncovered via a 2007 article by historian Jack Sullivan and a 2012 Columbus, Ohio business article by Craig Lovelace.

* The creator of Peruna was Samuel Hartman, who worked as a doctor in Ohio and Pennsylvania but in 1890 decided to start selling "remedies."

* Hartman zeroed in on the catch-all ailment "catarrh" - an inflammation of a mucous membrane - and stated that it was the root of all diseases.  Thus, if you can cure catarrh, you can cure anything.

* His concoction - dubbed Peruna - didn't sell well until he connected with a German immigrant in Waco named Frederick Schumacher who placed a huge order for Peruna.  Schumacher knew how to sell.  Hartman hired him and together, Peruna took off.

* Peruna sold for $1 a bottle (and probably cost 18c to make) and was soon the nation's best-selling proprietary medicine.  In a two-pint bottle, a quarter was 90 proof alcohol.  

* Hartman and Schumacher spent $1 million each year on advertising. 

* At the peak of its success, Hartman and Schumacher were selling $100,000 worth of Peruna a day.

* Hartman built a huge Peruna factory in Columbus, Ohio.  He also built a hotel/sanitarium where the most common treatment, of course, was copious amounts of Peruna.

* But then in 1904 Hartman gave an interview to journalist Samuel Hopkins Adams, hired by Collier's to write an expose on the patent medicine business.  For reasons unknown, Hartman told Adams on the record that Peruna didn't actually cure anything.  Scandal followed.  Hartman's quote was instrumental in Congress passing the Pure Food and Drug Act in 1906 that created the FDA to serve as a public watchdog.

* To follow the law, Peruna now had to add a medicinal element to is formula.  The additives chosen by Hartman had a laxative effect.  Sales dropped.  Hartman went back to the old formula and tried to market Peruna as an alcoholic beverage called Ka-Tar-No.  It didn't work.

* Peruna found a resurgence, of course, during Prohibition as a "tonic."  Even as the country went dry, over-the-counter medicines with alcohol like Peruna were still sold.  After Prohibition, Peruna's appeal faded and it was withdrawn from the market in the 1940s.

* As late as the 1950s, though, people still remembered Peruna.  In the June 24, 1951 issue of the Taylor Texas Daily Press, for example, an article about Cy Barcus noted that Peruna was named from a "patent medicine bottle which was guaranteed to produce pep after only 5 bottles of the large economy size."

* When Hartman died in 1918, he was the richest man in Columbus, Ohio.

The Mustang Band supposedly kept an archival stash of Peruna for special occasions, replenished in the 1970s-80s when you could still buy it from local pharmacies.  As far as we know, that stash - if it even ever existed - has long since run out, though it's possible a distributor in Mexico may still be making it (or at least making something under the name).

Special thanks to Cory Plunk for finding evidence of Peruna tablets shown below... though, how tablets deliver the special alcohol ingredient remains unclear.




Big Bracket Winners
    


Last month, the Diamond M Club hosted an alumni NCAA bracket challenge via ESPN.com.  Twenty-one of you participated.

The big winner was Matt Bridgeman, who picked 97% of the games right.  The Diamond M Club's own membership chair Paul Vattakavanich was a close second with 91% right.  Impressive.  Both picked UNC to win.  (Coming in a distant third was Club president Kellie Johnson with 75%.)

A fabulous Diamond M Club prize pack will be soon on its way to Matt.

Hubba!


Bass Drum Artwork Update
    
Back in June 2014, we talked to a number of Mustang Band "Master Beaters," the proud, well-tempo'd drummers who ran the biggest (or - back in the days of yore - the only) bass drum.  

In that article, we posted a diagram of bass drumhead designs through the years.  Because we're nothing if not obsessed completists, we've updated that diagram below, having discovered two bass drum designs (2002 and 2004) we excluded the first time around.


Nostalgic Photos - Trumpets
    

1962

1966

1940's trumpets
1940s


1984


Diamond M Club / Southern Methodist University / Dallas, Texas 75275