Join Us in Kennewick on May 17th
Two Workshops for Small Businesses and Non-Profits | Attend One or Both!
"Grow Your Business with Social Media & Email Marketing" "Getting Started with Your Own Email Campaign"
Rick Hogan | Presenter
Rick is a social media and email marketing consultant, and an Authorized Local Expert with Constant Contact, the global email marketing leader.
Rick is also a popular workshop presenter, conference speaker and former business, management and marketing professor. Over 40,000 people have attended his classes, workshops and presentations to learn how to maximize their marketing opportunities, increase customer engagement and improve their online effectiveness.
If you would like to know more about Rick please visit his LinkedIn Profile.
Is this YOU? You know social media is critical for marketing your business but you don't understand it, you don't have time to do it, or you just don't care? You don't know that Facebook decides who sees your posts? You're not sure if your website meets Google's ranking requirements? You don't know that email marketing is your best marketing tool. You just don't know what you don't know about social media and email marketing?
If this IS you, Mid-Columbia Tri-Cities SCORE and Constant Contact invite you to attend either, or both, of the following workshops to learn how to maximize the potential of your social media reach and email marketing campaigns. Workshop proceeds will be used by Mid-Columbia Tri-Cities SCORE to support their free professional counseling services to help aspiring entrepreneurs start local businesses in the Tri-Cities communities.
Join us for the day or for only one workshop for just $69
Lunch Included!
"Grow Your Business with Social Media and Email Marketing"
9:00 a.m. to 12:00 p.m.
Join us for this special small business marketing workshop to hear more about:
- Social Media - what's trending now and why it's important to your business
- Facebook and Google - what you need to know to get their attention
- Driving more traffic to your website with "push/pull" marketing strategies
- Email marketing techniques to define each segment of your target market(s)
- Tools to create email marketing campaigns that produce measurable results
- How to avoid common email marketing mistakes
- ...and more!
Note: This workshop is intended for people who have beginning-to-comfortable understanding of social media. People who have intermediate-to-advanced social media skills may find the content too basic for their needs; however, everyone is welcome to attend even if it's just to receive "refresher" information.
Lunch Included!
Mid-Columbia Tri-Cities SCORE invites you to enjoy a complimentary hosted lunch whether you are attending just one of today's workshops or both!
"Getting Started with Your Own Email Campaign"
12:30 p.m. to 3:30 p.m*
Bring your laptop, roll up your sleeves and get ready to create your own branded email marketing template!
Key concepts that we will cover in this session:
- Setting up your Constant Contact account*
- Creating an email campaign and editing a template
- Branding your emails with your logo, colors and photos
- Creating content that people want to receive and read
- Importing your email list into your constant database
- Getting new subscribers by adding sign-up boxes to your website and emails
- Tracking, interpreting, and measuring your results
Please note this important information:
*This session will only be valuable if you have a Constant Contact account. If you don't have a Constant Contact account you will receive a very attractive promotional discount only at this workshop and not available online or, alternatively, access to a free trial account that you may cancel after the workshop - no credit card required and without further obligation.
Participants in this session must bring a laptop computer.