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ShopperTech Update             December 27, 2017 - Volume 8, Number 12
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In This Issue
E-COMMERCE: How Consumer Goods Companies Can Gear Up for the Omnichannel World
WEBINAR: Competing in an OmniChannel World with In-Store Behavior Analytics
PROMOTIONS: Four Proven Steps to Launch a Successful E-Commerce Sampling Campaign
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E-COMMERCE

How Consumer Goods Companies Can Gear Up For the Omnichannel World

By Brian Elliott

Ten years ago, Frank Ahrens of the Washington Post predicted that e-commerce would soon be a must-have channel for consumer goods companies. The prophecy came true. In the past decade, e-commerce sales have grown ten times faster than in-store retail.

Today, two thirds of all shopping trips begin online, regardless of the channel in which the purchase takes place. In 2020, e-commerce will account for 20 percent of all retail sales. The future of commerce is not just stores and not just online, but a combination of the two . ..


STI WEBINAR

Competing in an Omnichannel World 
With In-Store Behavior Analytics

The increasing focus on Omnichannel Retailing creates unique and pressing challenges for retailers and manufacturers alike. Adapting strategies and tactics is a must, and winning in this new environment requires access to fresh and untapped data sources.

The answer lies in-store-specifically, in filling the in-store information gap that exists in brick and mortar retail. New sensing technologies and analytics capabilities are bringing online-like visibility to physical retail enabling the optimization of all aspects of the shopper experience.

Learn how VideoMining's
ShopperImpact platform provides retailers and CPGs with feedback on what works and what doesn't, and see how learnings are applied to address real-world challenges.

Click on the screen below to view the presentation from our recent virtual LEAD Marketing Conference:



LATEST STI PUBLICATION
 
Shopper Technology Institute's Latest Book,

Digital Disruption is the use of new technologies -- such as virtual reality, augmented intelligence, and blockchains -- to improve traditional processes and procedures. Coming to grips with digital disruption 
begins by understanding its impact and implications.

Just published earlier this month, this fourth book from the Shopper Technology Institute aims to be your guide to digital disruption, featuring essays by thought leaders and solution providers that outline the new processes and procedures so that merchants and marketers can chart a new path in today's rapidly-changing marketplace.

Click here to read samples and ordering information for the paperback and Kindle editions.

 

PROMOTIONS

Four Proven Steps to Launch 
A Successful E-Commerce 
Sampling Campaign

By Doug Guyer

E-commerce's star keeps rising, with eMarketer projecting a 15% bump this year and two-thirds of the U.S. population shopping online. While many brands and retailers have jumped on the e-commerce bandwagon, some are still on the sidelines when it comes to a powerful, related trend - e-commerce product sampling... 
 

 
MARKET WATCH
 
GROCERY STORIES BLOG 
 
Grocery Stories to Entertain & Inform
 
GroceryStories.com is  an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more.

Recent stories include How Do Supermarkets Celebrate Christmas?, What's Health Got to Do with It? and  Is Thanksgiving Shopping for the Birds?
 
CLICK HERE to read these stories and subscribe.

 

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