Genesis unveiled its GV80 Concept SUV at the 2017 New York International Auto Show. The new fuel cell concept SUV continues to build on the global brand's 'Athletic Elegance' design direction. 

"There is a unique energy and diverse global culture to New York that is fitting for Genesis, and we are excited to unveil the GV80 Concept here," said Head of Genesis Brand, Manfred Fitzgerald. "We will uveil This concept is an important milestone for the brand to share our vision of the future, introducing a further expansion of our product portfolio."

The GV80 Concept is the brand's first interpretation of a versatile luxury SUV, which strikes a perfect balance between elegance and versatility. On the exterior, this is seen in the concept's confident posture and athletic prowess, while the spacious interior indulges passengers and immerses them in technology that connects them to the vehicle. Recognizing the brand's global impact, the GV80 Concept utilizes the latest plug-in hydrogen fuel cell electric technology to combine eco-performance and capability, all skillfully designed to fulfill the needs and explore the escapes of the urban adventurer. Genesis will continue to study the benefits of similar alternative propulsion systems and eco-friendly technologies for future product applications.