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ShopperTech Update                  April 20, 2017 - Volume 8, Number 4

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In This Issue
ANALYTICS: In-Store Behavior Analytics for Optimizing Store Layout
WEBINAR: Data-Driven Strategies for Understanding and Engaging Your Shoppers
DIGITAL SOLUTIONS: CPG Brands Can Drive Consumer Engagement Through Augmented Reality
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ANALYTICS

In-Store Behavior Analytics for Optimizing Store Layout

By Rajeev Sharma

                    
Analyzing shopper behavior gives retailers and manufacturers many critical insights. For example, by following the shopper's typical path through the store, trading partners can identify which displays engage customers.
 
In the larger sense, in-store behavior analytics enables retailers to evaluate and optimize their store layout.
. ...


STI WEBINAR

Data-Driven Strategies for Understanding and Engaging Your Shoppers

A brand's targeted consumer may not always be their "true"-category shopper, and making this miscalculation can slow growth or reduce share.

This session from CPGmatters' Fall 2016 Virtual LEAD Marketing Conference identifies the in-depth data that marketers need to understand about their shoppers in order to build data-driven retail plans, drive category growth, and optimize promotional plans to ultimately reach their "true" customer.

Click on the screen below to view this presentation:





DIGITAL SOLUTIONS
                                        
CPG Brands Can Drive Consumer Engagement Through Augmented Reality

By Dave Zaitsev

Augmented reality is transforming the way we live and interact with the world. It is revolutionizing many industries from retail and CPG to entertainment, printing and advertising. Many brands consider AR as an innovative technology that can engage customers both online and in store through a mobile device . ..


 
MARKET WATCH







 
GROCERY STORIES BLOG 
 
Grocery Stories to Entertain & Inform
 
GroceryStories.com is  an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more.

Recent stories include In Search of Authentic Italian Food, Are Robots Coming to Your Supermarket?, Confused About Expiration Dates on Food Packages? and Exposing Fake News about Frozen Food.
 
CLICK HERE to read these stories and subscribe.

 
STI PUBLICATIONS
 
Shopper Technology Institute's Latest Book,
The Little Book of Big Data 

The Little Book of Big Data is the third book from the Shopper Technology Institute. The book is divided into four sections: Loyalty, Engagement, Analytics and Digital. Thought leaders have shared their insights and vision. Merchants and marketers will learn the essentials of Big Data and then move forward to understand the more complex
issues involved.

Click here to read samples and ordering information for the paperback and Kindle editions.



Shopper Technology Institute's Second Book,
New Directions in Shopper Technology
 
New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
 
Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry. 
   
Click here to read sample chapters and view ordering information for the paperback and Kindle editions.
 

 

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