Christopher Ali thinks that the doom-and-gloom narrative of newspaper journalism in the digital age is incomplete. In fact, he says, that narrative isn't even half the story.
  "So, what does this mean? It means it is time to rewrite the story of local newspapers."
  Demystifying Media: What's the Future of Local Newspapers?

  Fraud in advertising is real. For a long time, agencies have been staffed by people that are often just in it to prove they know what they're talking about. There are few divisions where that's more apparent than in the strategy department.  

  With digital marketing being what it is, strategy often becomes a code word for bullshit based on "data."

  When we launched Media Life nearly 18 years ago, what inspired us was a quirky notion. It was the sort of quirky notion entertained by editors and rarely anyone else.
  We'd write Media Life solely for its readers, media planners and buyers, and no one else. We'd write the stories they told us they wanted. We'd write real stories, not the pretend, advertiser-puffing stories then dominating the print trades.

  Advertising revenue for the U.S. newspaper and magazine industry will continue to decline, per a negative forecast from rating company Moody's Investors Service. 
  Moody's predicts ad revenue will fall faster than publishers can cut costs and boost digital ad sales.

  According to a survey conducted by the National Newspaper Association, about two-thirds of adult residents in small towns read their local newspaper, and 40 percent of people consider it their primary source of news. 

  In the same survey, 82 percent of those polled either "strongly" or "somewhat" agreed that they would rather look through newspaper ads than view them on the Internet.

  The way that programmatic advertising works is that in the time that it takes for a web page to load, information about the user is gathered, such as age, gender, location, etc. as well as the context of the website itself. 

  This information is then sent to an ad exchange where a number of organizations will have bid to show their message to that profile of person - and the highest bidder is the ad that is shown. A lot in the time is takes to load a page!

  MarketingSherpa asked 2,400 U.S. consumers, "In general which type of advertising channels do you trust more when you want to make a purchase decision? Please sort the options into 'Ads I trust' and 'Ads I don't trust that much' categories."
  More than four out of five Americans (82%) trust print ads (newspaper, magazines), while 80% trust TV ads. Online pop-ups were only trusted by a quarter of Americans.  

  Do you think there's any correlation between a less-than-robust economy and marketers' increased reliance on digital commerce and advertising?
  The 21st century hasn't been very cooperative so far. David Brooks, columnist for The New York Times, says the current time period is "looking much nastier and bumpier" than the 20th century.
  The internet has been playing havoc with all sorts of traditional businesses, from retailing to the media. And about all we've got to show for the disruption is Amazon, Google and Facebook.

  Everything you need to know.
  What are chatbots? Why are they such a big opportunity? How do they work? How can I build one? How can I meet other people interested in chatbots?
  These are the questions we're going to answer for you right now.

  Only a third of advertisers renew their campaigns, finds a new study.
There's no denying people are interested in native advertising.
  But once they've had a taste of native, many of them aren't so gung ho.
  Native advertising has low renewal rates, which means publishers either aren't executing it as well as they could or advertisers aren't seeing the return they'd  hoped for.