Is Marketing Effectively to Fleet Professionals One of Your Key Goals This Year?


If Yes, Fleet Management Weekly Has You covered.



Fleet Management Weekly (FMW) offers an audience of 18,000+ that's comprised of nothing but professionals who are focused on fleet.

FMW also offers a variety of Content Marketing and Advertising packages (and à la carte options) that deliver proven results in a cost-effective manner. A ll for considerably less than what you would pay the other guys.

Time and again, we see that Content Marketing (via articles and video) is the best way to get our readers fully engaged with our clients' messaging.

Key Benefits to Content Marketing and Advertising in FMW:
  • We are a trusted third-party resource with an entirely fleet-focused audience.
  • We get your message in front of the right people: our industry-standard e-newsletter goes out to 18,000+ people every Tuesday - and sees Open Rates that average 16-20%.
  • Your content lives on, on our website. The content is search-engine optimized, and easily found - today, next week, next year, and beyond -- on a custom page that is branded with your ad banners.
  • Beyond the clear value of having your content featured in our e-newsletter and living on our site, we also strongly recommend that you leverage the content we publish for use on your own website, in your own newsletters and blogs, and in your marketing and sales pieces -- giving you the added gravitas of being able to point out that content about your company has been featured and touted by a trusted industry resource!

Contact Ted Roberts today at [email protected]  or (415) 269-8415 to learn more about affordable Content Marketing and Advertising options in Fleet Management Weekly.



Target Fleet Professionals with 100% Accuracy & Win Them Over

Why are we so certain that Fleet Management Weekly delivers 100% accuracy when targeting fleet professionals?

Take a look at our numbers:
  • Our readership of over 18,000+ is entirely composed of fleet-focused professionals, and those readers are highly engaged.
  • 61% of our readers are charged with managing fleets, directly or indirectly.
  • 42% of our readers directly manage fleets -- spanning both Corporate and Government fleets (approximately 52% Corporate, and 48% Government).
  • Nearly one-fifth (19%) of our readers are VP level or above, ensuring your content and advertising are reaching key decision-makers.
Want to know more about what FMW can do for you?  Check out our  Media Kit .




Thought Leadership:
The Magnet That Attracts + Engages Your Audience

If your audience is fleet professionals, then our audience = your audience.

And one of the best ways to reach and engage your audience is with excellent Thought Leadership content, a key component of every single issue of our Fleet Management Weekly e-newsletter.

At FMW, we feature Thought Leadership columns (many of which are sponsored, by the way) on topics including Fleet Marketing, Global Fleets, Safety & Risk, Fleet Asset Management, and more - and there are still some excellent sponsorship opportunities available.

For a good example of FMW's Thought Leadership content, check out this timely Fleet Marketing column from marketing expert Ed Pierce:


Checklist for Exhibitors: How to Get the Most Out of NAFA I&E
by Ed Pierce, Fleet Industry Marketer

NAFA Institute & Expo opens in Tampa in less than two weeks. Are you ready?
  1. Confirm who is attending the show from your company. What IT staff, customer service people, management, and sales reps are necessary to support the booth during exhibit hours and company events? If a sales rep has not arranged any customer or prospect meetings, why go?
  2. Release a NAFA I&E information packet for all company attendees with NAFA schedule of events; company activities and assignments (especially booth duty and competitive information-gathering). Explain what sales reps' post-NAFA activity reports should include: Customer/prospect names? Meeting locations? Sales objectives? Goals achieved?
  3. Finalize media interviews for your executives or SME's (Subject Matter Experts) with all pertinent press (whom marketing has already determined will be there).

READ THE ENTIRE ARTICLE

Are you going to be at NAFA I&E in Tampa? Fleet Management Weekly is! Contact Ted Roberts today at [email protected]  or (415) 269-8415 to set up a quick meeting about how FMW can get help you get results!



Make FMW a Key Part of Your Marketing Budget -- We're Ready to Deliver!

Ready to set up a customized, impactful Content Marketing and Advertising program that gets your message in front of the right fleet industry decision-makers -- and moves the bar?

You'll be pleasantly surprised at the affordability of FMW's offerings. But we think you're going to be even happier with the results we deliver!

Contact Ted Roberts today at [email protected] or (415) 269-8415 to find out more.