Thought Leadership:
The Magnet That Attracts + Engages Your Audience
If your audience is fleet professionals, then our audience = your audience.
And one of the best ways to reach and engage your audience is with excellent Thought Leadership content, a key component of every single issue of our Fleet Management Weekly e-newsletter.
At FMW, we feature Thought Leadership columns (many of which are sponsored, by the way) on topics including Fleet Marketing, Global Fleets, Safety & Risk, Fleet Asset Management, and more - and there are still some excellent sponsorship opportunities available.
For a good example of FMW's Thought Leadership content, check out this timely Fleet Marketing column from marketing expert Ed Pierce:
Checklist for Exhibitors: How to Get the Most Out of NAFA I&E
by Ed Pierce, Fleet Industry Marketer
NAFA Institute & Expo opens in Tampa in less than two weeks. Are you ready?
- Confirm who is attending the show from your company. What IT staff, customer service people, management, and sales reps are necessary to support the booth during exhibit hours and company events? If a sales rep has not arranged any customer or prospect meetings, why go?
- Release a NAFA I&E information packet for all company attendees with NAFA schedule of events; company activities and assignments (especially booth duty and competitive information-gathering). Explain what sales reps' post-NAFA activity reports should include: Customer/prospect names? Meeting locations? Sales objectives? Goals achieved?
- Finalize media interviews for your executives or SME's (Subject Matter Experts) with all pertinent press (whom marketing has already determined will be there).
READ THE ENTIRE ARTICLE
Are you going to be at NAFA I&E in Tampa? Fleet Management Weekly is! Contact Ted Roberts today at [email protected] or (415) 269-8415 to set up a quick meeting about how FMW can get help you get results!
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