DMA West
CVB Conversion Study Indicates $37
in Direct Visitor Spending for Each True/New User
The objective of a recent Destination Marketing Association of the West (DMA West) study was to determine the Visitor Spending Impact and ROI that CVB websites produce for their communities. The DMA West study of 13 CVB websites and nearly 400,000 web users indicates an average value of $37 in Direct Visitor Spending from each True/New User to a CVB website.
Using this study has a metric, the Santa Clara CVB's santaclara.org website has generated $4.9 million dollars in Direct Visitor Spending for the city of Santa Clara this fiscal year-to-date (through March 31, 2017). The site influences visitor spending in regards to hotel rooms, extended stays, offsite venues, visitor attraction, special events, places to eat, transportation, and other hospitality related spending.
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