Santa Clara Convention & Visitors Bureau
eNews - April 2017
Here are a few highlights from the ongoing work at the  Convention & Visitors Bureau

ABC 7 Highlights  Santa Clara as a Meeting/Event Destination


Santa Clara was featured in the same program as Disneyland in a recent ABC 7 Bay Area LIFE episode. The segment on Santa Clara focused on why the city is the perfect place to plan your next meeting or event.

ABC also highlighted the Convention & Visitors Bureau (CVB) from a meeting and event planner's prospective.  

To view, click on the URL link:  http://abc7ne.ws/2nb96i3
DMA West
CVB Conversion Study Indicates $37
in Direct Visitor Spending for Each True/New User

The objective of a recent Destination Marketing Association of the West (DMA West) study was to determine the Visitor Spending Impact and ROI  that CVB websites produce for their communities. The DMA West study of 13 CVB websites and nearly 400,000 web users indicates an average value of $37 in Direct Visitor Spending from each True/New User to a CVB website.

Using this study has a metric, the Santa Clara CVB's santaclara.org website has generated $4.9 million dollars in Direct Visitor Spending for the city of Santa Clara this fiscal year-to-date (through March 31, 2017). The site influences visitor spending in regards to hotel rooms, extended stays, offsite venues, visitor attraction, special events, places to eat, transportation, and other hospitality related spending. 
Visit Santa Clara Social Media  (Facebook pages only)





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