What an exciting few months for CAMA Manitoba!  See all the news and updates below. 
Keep informed and keep connected with CAMA @CAMAManitoba
CAMA Manitoba News & Updates - March 2017
President's Message
Welcome to spring which we all know means a busy time for our industry. For the agri-marketer, it never really seems to slow down. CAMA Manitoba is no different. The Board has been working hard on your behalf focusing as we always do on ensuring value in your membership. We find the financial aspect of an industry association not really being the issue, rather human resources in the way of finding the time. That is why we have been putting a lot of energy in reinventing our classic Lunch and Learns (L&L). We're in year two now of "taking them on the road" and have received nothing but positive comments. Our recent L&L at Monstanto's Winnipeg office offered just this where many of us took advantage. Our thanks goes out to Monsanto on hosting us.

 Professional development is playing a huge role in what we're working on for you. We have an Agronomy 101 half day workshop later in the year (save the date now for September 22nd) and a full day Public Trust workshop scheduled for spring 2018. Stay tuned for details of these exciting events. One speaker has already been confirmed - the Sr. Director National Marketing for McDonald's Canada, Hope Bagozzi, who is part of the team behind McDonald's  "Our Food. Your Questions." and "Not Without a Canadian Farmer" campaigns. 

 I would also like to take this opportunity of thanking two members who have committed themselves to CAMA Manitoba at the corporate membership level. They are Monsanto Canada and ThinkShift. Their support is greatly appreciated.
 
And a big personal thank you goes out to our incredible Board. Jocelyn who is working on strategic partnerships and most recently has got the Advertising Association of Winnipeg to add a "CAMA: Excellence in Agriculture & Food" award category to their annual awards (submission deadline is March 30th!), Nate who is running all of our L&Ls, Amanda who is spearheading our
incredibly ambitious PD events, Marty and Cassie who are building our relationship with ABSA (agri-business students through the UofM), Eric whose product manager experience is helping us to attract new members, Brigitte who is making sure we all communicate better, and Al who is going to double our membership over the next two years... makes being the president a whole lot more fun and rewarding. To learn more about these incredible ag and food leaders, go to our website.


Robert Mensies
 CAMA Manibtoa Chapter President
robert@6pmarketing.com  

Upcoming CAMA Events
 
CAMA MB Lunch & Learn  
Date: Thursday, April 27, 2017
Speaker: Dori Gingera-Beauchemin, Deputy Minister Manitoba Agriculture
Topic:  "In case you were wondering...Public Trust is NOT an Option"
CAMAraderie Night at NAMA 
Date:  Thursday, April 27, 2017
Sheraton Dallas Hotel
Hosted by CAMA, sponsored by Glacier Farm Media
Click here to register.
Director Spotlight
"Why Are You A CAMA Member?"

Amanda Krasey, Corporate Marketing Coordinator with Parrish & Heimbecker, Limited
"I joined CAMA to network and be around other agricultural marketers. It's great support to hear others have the same obstacles and how we each find ways to work around these to find our successes. Agriculture is a passionate industry and knowing more people is just a great tool, no matter where you are in your career."
CAMA MB Professional Development Chair
Marty Fisher, President of Sherpa Marketing
"When I first joined CAMA it was a function of our desire to enter our work in the Best of CAMA Awards show. It was important for Sherpa to be able to see the quality of work being done by other agencies in agriculture and to see how our work compared.  Eventually, my involvement became more holistic. With two children and a spouse working in ag business, I realized that agriculture is a large part of my family's life. While we aren't farmers, we know how big a role Agriculture plays in the Canadian economy. I joined the CAMA board to help promote Ag to be an ambassador to Canadians and more specifically College and University students."
CAMA MB Student Engagement Chair
CAMA MB Welcomes Mary Thornley as New Executive Director

The CAMA Manitoba board is pleased to announce Mary Thornley, with Mary Thornley
Management, will be fulfilling the role of Executive Director for the Chapter. 

Mary grew up the family cash crop farm in Bruce County, ON and attended the University of Guelph to obtain a Bachelors of Commerce in Agricultural Business. Mary began her career in agricultural marketing and communications as an Account Executive with Kahntact in Guelph, ON. She also worked for AdFarm in Calgary for two years as a PR Specialist.   

Mary has been dedicated to CAMA for the past 9 years. She is currently the Executive Director for CAMA Ontario, Saskatchewan and Alberta.  She has organized seven Best of CAMA events and is currently organizing the Best of CAMA 2017.  Mary is also the Executive Director for the Canadian Agri Business Education Foundation.

Mary lives in Port Elgin, ON with her husband Glen and two sons Jacob (13) and Luke (11). 
CAMA Website - Read the Latest in Manitoba Ag News & Renew Membership Online

Visit the site at:  www.cama.org to update your profile for all members to see.

For CAMA members to log into the site, use your email address and then click "Lost Password" to create a password.  Old CAMA passwords will not work on the site. Once logged in, please update your contact information on your member profile.

Membership renewals will all occur on the site. Automatic messages will be emailed one month prior to your expiration date.  Another automated message will be emailed to indicate your membership has expired. 
Canadian Agri-Business Education Foundation (CABEF) Update    

The application deadline for this years CABEF scholarships is April 30th. Please encourage grade 12 students who are entering an agricultural program at college or university to apply. Six $2,500 scholarships are available.  Help spread the word of this opportunity @CABEFoundation!
 
New on the CABEF Website- Leaderboard Ads
Companies now have the opportunity to advertise and promote their business through CABEF.org and you will be reaching the next generation of agricultural professionals. Your advertisements and promotions will be directly contributing to to future of agriculture in Canada and the world. Leaderboard ads are a great way to reach agriculture students who are visiting the CABEF.org site.  For a donation of $1000, your ad will be on continuous loop at the top of the website for one year. Visit CABEF.org for more information.
 
News Release- Canadian Agri-Business Education Foundation raises nearly $100,000 for post-secondary scholarship program in 2016.  Click to view entire press release.
Best of CAMA 2017 Update

The Saskatchewan Chapter is already hard at work planning this years Best of CAMA to ensure that it is the best one yet! This year Best of CAMA will be held at the Delta Regina on November 9th! This year we will be  "Crowning the Best in the Royal City!"

Request for Member Input on New List of Categories
The National Committee is looking at adjusting the current list of categories. If you are interested in reviewing the revised list and providing input  please contact Mary by March 31.




Questions or Comments?

Please feel free to contact Mary at (519)389-6552 or manitoba@cama.org

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