Switch Up Consulting, Communications & Public Relations
How can public relations help my business?
Tip of the month: Perceptions about staff, customer-visible areas of the business, and support can make or break you.
Greetings!

All businesses, large or small, should think in terms of selling their products or services and supporting their customers. 

Communication to promote what you are selling is critical, as is ensuring clear communication and solutions to customers after the sale

Challenges 

  • Saying too much - over promising
  • Inconsistent messages
  • Wrong staff support with customers 
  • Pre-occupied or inattentive staff members 
  • Unclear rules for staff about supporting customers

Solutions

  • Good front-end training
  • Waiting room or lobby design and signage 
  • Staff rules about eating on the job 
  • Consistency with greetings and standard messages for guests 
  • Phone etiquette 
  • Email etiquette 

In this educational video series, you'll learn more about public relations and how it can help your business. 

With kind regard, 

Jennifer Ferrero, APR
Switch Up Consulting 
Public Relations & Communications Consulting 
509-795-0978
jennifer@switchupinc.com 

Perspectives:
Business Entrances and Waiting Rooms
Don't make this waiting room mistake!

Living in the Inland Northwest, many people like hunting and it's not uncommon to see pictures of deer or elk in a waiting room.

This is okay if the images of the animals are ALIVE. But, I remember going into a business plastered with bloody, dead animals on the wall with smiling hunters.

This doesn't appeal to everyone. 

Visuals in a businesses entry-way can impact public relations perceptions!

Greetings! Would you like some of this sandwich?

Many of us like to keep working through lunch - however, for the front line receptionists, and those that greet customers or clients - let's eat our sandwich in private! 

I have seen too many folks savoring a meal at their desk while clients stand waiting for help. 

Eating and drinking at the front desk can challenge perspectives about a clean and organized environment. 

Free Digital Marketing Workshop - Next week!
Sponsored by Constant Contact, this class will give the top trends and growth tools for social media and more. A demo of Constant Contact is included - Tuesday, March 28 - register today!

Join Me to Learn About PR!
This April, I have the pleasure of presenting a short workshop with the Spokane Valley Chamber and public library on public relations and market research. 
                                           
About  this email - I'd enjoy sending you occasional public relations, communications and marketing related tips. If you'd like to opt-out, please do so below. But if you are looking for brief, helpful information to help market your business, please stay on the list. You can opt-out anytime. Thanks!
Memberships and Affiliations
Switch Up Consulting | jennifer@switchupinc.com 
http://www.switchupinc.com