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Happy New Year! Let's make 2017 an exciting year for your career!
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Employer Perspective
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Professional Service Marketing, Building Relationships and Personal Connections.
By: Heather Sweitzer, Class of 2004, BA Political Science, CPSM, Manager, Marketing, NTM Engineering
"How did you end up here?" is the question I'm often asked when I tell people that I'm in marketing and business development for an engineering firm. As a Shippensburg Alum with a Political Science background, it's not quite the career path that was originally laid out in my mind, but it has fostered a successful career with a bright future.
Professional Services Marketing is a niche that is not often taught or talked about in classroom settings. Our industry of Architects, Engineering, and Construction (A/E/C) is often laid out with two separate domains of marketing (branding, brochures, public relations, social media, etc.) and business development (the one-on-one sales contact with a client or prospect). Those of us in the marketing department are often tasked with projects like developing proposals for potential work, writing marketing plans and budgets, planning events, or attending conferences. Just like the position, the needs of our fast-paced industry and clients change on a daily basis.
Although my liberal arts education gave me a strong base in communication, organizational behavior, and critical thinking, the remainder of my education has come from work experiences, volunteering on non-profit boards and organizations, and through the Society for Marketing Professional Services (SMPS). My past work experience has given me a chance to build a network of peers and professional acquaintances, which is essential for business development. SMPS National has a specific certification, the Certified Professional Services Marketer (CPSM), which has been invaluable to my continued marketing education. Investing in yourself and building your professional skills does not end with your bachelor's degree. My education at Shippensburg has led me to be involved in specific projects related to local governments, specifically grant applications and administration and economic development. For any professional services path that you may find yourself following, I encourage you to get involved in your community, meet and engage people to build your network, and continue to build upon your resume.
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Highlighted Job Postings
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These companies are looking to hire SHIP alumni. You can find out more about these opportunities as well as other opportunities on Ship Career Connection.
Customer Account Executive, Comcast Cable, Harrisburg
Engineering Field Geologist Technician, KAKS & Co., LLC, Harleysville
Project Analyst, Bechtel Plant Machinery, Inc., Pittsburgh
Business Development Associate, Ecosystems, McLean, VA
If you are a Ship alumni and looking to hire other Ship alumni or students, please
contact us to highlight and post your job on Ship Career Connection.
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SAVE the DATES!
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All SHIP alumni are invited and encouraged to participate in any of the following upcoming career events. Mark your calendars! Please contact
Lorie Davis if you have questions about the events below.
February 7 - Resume Bootcamp: 11:00AM - 3:00PM (CUB MPR)
Stop by and have one of the ten employers review your resume. Get an industry specific critique as well as network with these employers during your critique. Excellent opportunity! Pre-registration is not required. Event will be held in the Ceddia Union Building MPR room. Confirmed employers include: PA State government, TTi, JLG, PA Parks & Forests Foundation, Noelker & Hull Associates, DHL Supply, Daily Express, Target and more!
March 30 - SU Job & Internship Fair: 2:00 - 5:00PM (CUB MPR)
Additional details about registration will be coming out in the February career newsletter. You will need a copy of your resume for registration to the career fair. Contact
Lori Davis if you need to update your resume.
April 13 - Pathways to Success Conference: 3:30 - 6:00PM (CUB lobby)
Registration will be available soon. Watch for details in the February career newsletter. Can't attend in person? Let us know
WORKSHOP TOPICS:
Break the Mold - Diversifying Your Experience
Finding a career no longer means staying with the same company until retirement. There is a plethora of opportunities for young professionals to grow and diversify their experiences. Learn how to explore your interests and find internships in fields you may not have considered before. Break the mold and stand out to employers by gaining knowledge and skills in areas outside your comfort zone.
Don't Sell Yourself Short - Understanding Your Skill Set
Job searching can be very overwhelming and while job searching you may pass up applying for positions because you do not feel as if you are qualified yet. Join us to learn how to review job postings and their requirements to assess the
skills you have and learn how they transfer to other types of positions
. Tailoring your resume to specific job postings and knowing how to sell your skills will ensure you don't sell yourself short in the application process.
Flashback: A Letter to Myself as a SU Senior
Taking a moment to look back on how far you have come can instill pride in yourself and help you realize things you could have done differently. Join Shippensburg University alumni in a flashback to hear what they wish they knew as students entering the workforce and what they may have done differently if they had the chance. Learn what to expect in your first experiences as young adults and what responsibilities you may take on.
Do You Fit the Requirements? - How to Make Sense of the Application Process
Navigating the application process once you find a position to apply for can be difficult, especially when most companies have their own way of reviewing applications, interviewing, and hiring. Attend this session to learn the ins and outs of resume building, understand how to interpret job descriptions, what to do when a company extends an offer, and how to handle rejection if you don't fit the requirements.
From Student to Employee - Transitioning from College to Your First Job
Transitioning from student to employee is exciting, but can also induce a bit of anxiety. The mindsets of a student and an employee are completely different and learning how to make changes in response to expectations can be difficult. Attend this session to learn how to make the process as smooth as possible and the procedures for patiently working your way up in the company.
Seal the Deal - Making Connections to Land the Job Offer
First impressions are everything - they set the tone for future encounters and are nearly impossible to reverse or undo. How do you manage your persona and make the connection? Learn to piece together an image that impresses employers, gets your foot in the door, uses your networking resources, and seals the deal.
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Pass This on!
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Take the time to pass this alumni career newsletter onto other Ship alumni. Encourage them to subscribe by emailing alumni@ship.edu.
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Alumni Relations
Shippensburg University Alumni Association
717-477-1218
717-477-4071 (Fax)
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