Plant-based beverages represent only a fraction of the beverage market, but they continue to grow in popularity. There is a common misconception among some consumers that plant-based beverages are better for you than cow’s milk, and the agriculture community is working to help consumers differentiate between the plant-based “milks” and cow’s milk, which was featured in the New York Times in February. The America's Dairyland website offers a wide selection of nutrition facts and tips to help you educate consumers about the nutritional value of milk, and why it's called "still the gold standard" by USA Today. The next time you’re in the dairy section of the grocery store, consider taking the opportunity to talk with consumers about the benefits of cow’s milk and why it should be their drink of choice. Here are three talking points:

• Simple and natural, milk contains nine essential nutrients.
   
  
• Milk’s powerful nutrient package of calcium helps nourish your body, not just your bones, and is available at a reasonable cost.
  
  
• Milk is also high in vitamin D. It’s a good source of protein, and one glass has as much potassium as a small banana.