It would be surprising, at this point, to see broadcast ratings gain or even remain steady year to year.
Yet it's still worth noting, with just two months left in the TV season, that viewership has fallen anew among the key adults 18-49 demo.
The Big Five networks are down 7 percent from last season, according to Nielsen, with a collective 8.8 18-49 rating. That's down from a 9.5 at this time last year.

  The default mindset for online advertising has been "more data yields better results." That idea has led to massive expansion in the data collected, created, and sold throughout the ecosystem.
  These vanity metrics have us optimizing useless outcomes and help perpetuate one of the most disliked Internet products: banner ads.
  One agency exec summed it up best: "Programmatic for online display has been an exercise in polishing a turd."

  Warren Buffett, the billionaire investor who once held a large stake in Washington Post Co., offered a chilly prognosis for legacy print newspapers on Monday in an interview with CNBC.
  While a few newspapers are having some success increasing revenue from digital operations, the controlling shareholder of Berkshire Hathaway (BRK.A) said the great majority of daily publishers risk going out of business as they continue to struggle to replace steady declines in subscriptions and advertising at their core print products.  

  US SMBs are planning to spend more on social media marketing in 2017. But it's not just social channels that are seeing more marketing dollars. According to research from Thrive Analytics, more SMBs plan to invest a bigger portion of their overall marketing budgets in digital formats-thanks, in part, to growing economic optimism.
  The January 2017 study found that 40% of US SMBs said they plan to increase spending on digital media. Meanwhile, 30% of respondents said they plan to increase spending on traditional media.

  Demand still far outstrips supply when it comes to premium digital video. That's a challenge for advertisers - but it's a hell of an opportunity for publishers. 
  Video ad-spend was the only digital advertising segment to have consistently grown over the past year, according to some estimates, driven by an ever-increasing audience and the recognition that the return on investment for video advertising is relatively high.

  It's no longer just traditional budgets that are under siege by the site.
  For a very long time, digital advertising has been eating away at traditional advertising budgets. But now that online has become the largest media category, there's a new trend taking hold - digital stealing share from digital. The most notable example is Facebook, which has become a huge force in local advertising and is wooing ad dollars from fellow digital competitors. 

  And it's not because it hasn't been successful. Subscribers are way up.
  "The Howard Stern Show" remains the most in-demand program for advertising on Sirius XM Radio.
  When media buyers think of digital radio, they think of Pandora and Spotify, of iHeartRadio and local stations that stream online.
  They don't think of satellite radio.
  Once the shiny new thing in radio, which scared terrestrial radio stations to death years before Pandora became their preferred bogeyman, satellite radio today is an afterthought in digital radio, and that's largely because it's no longer sexy and fresh. It's been around for 15 years.  

  It's no surprise that, when it comes to its advertising might, Facebook keeps getting bigger and bigger.
  With a 7% slice of local advertising, growth expectations remain grand. If analyst predictions are correct, "the social media juggernaut will be taking more money out of local markets than newspapers, TV, or radio advertising."  

  Facebook and Google continue to dominate, Twitter falls behind.
  The so-called duopoly between Facebook and Google to control the bulk of digital ad spend is far from over, according to eMarketer.
  The firm's newest forecast expects for digital ad spend in the U.S. to grow 15.9 percent this year-the equivalent of $83 billion in revenue. Within that growth, Facebook's ad revenue is projected to jump 32.1 percent while advertisers' spend with Google will increase 14.8 percent.