IS YOUR TRADITIONAL BUREAU HOLDING YOU BACK? by Paula Green, FactorTrust director of ApproveData Credit Marketing Services
Lots of lenders believe there is no difference between credit bureau prescreens. If you're a large traditional lender that uses large traditional bureau prescreens, you're probably right.
But if you're a smaller lender, or a larger lender looking to gain ground in the nonprime consumer market, your selection of credit providers could play a critical role in your success.
Do you want to get more for your marketing dollar?
If you see yourself as a lender who seeks credit qualified nonprime customers, and you define these potential candidates as:
Those who have low to moderate incomes
Those who rent, rather than own a home
Those who have a FICO score of <679 - or no FICO score
Then you might want to consider switching to an Alternative Credit Data bureau.
Don't get me wrong - I think big bureaus are great.
But, for the most part, traditional bureau prescreens serve a core population of lenders who appeal to consumers with deep credit files, higher incomes and an appetite for more diverse credit products.
Alternative data prescreens serve a specific segment of consumers who may have robust alternative credit data experience, but not necessarily a robust presence on major credit bureau databases.
A study conducted by FactorTrust, an alternative credit bureau, in conjunction with a major bureau, revealed that, on average, for every one trade line the major bureau had on their file for a consumer, FactorTrust had three.
Read more at FACTORTRUST
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