If you want your audience to take note or take action, you need to catch their attention with attractive, appropriate graphics, and then keep it with concise, compelling messaging. 

 

When Westchester Green Business was ready to rebrand, we started with a logo that captured the essence of the organization's vision for a sustainable business community: a subtle W that morphs into a road that never ends, just as the commitment to "being green" is ongoing.  

 

Marketing pieces, written by Hillary Millman, carry the visuals throughout, and clearly define the benefits of becoming a sustainable business leader.

 

"Simplifying and clarifying our message, both in words and graphics, was our primary marketing goal for Westchester Green Business. Having been around since 2009, and known under different names and multiple partners, our message and identity were confusing. Jill and Hillary helped us to streamline our message and image, making it possible for us to successfully promote our program in the future."

Dani Glaser, Program Director, Westchester Green Business