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Super Bowl MVP Chooses Veggie Diet
by J. Morris Hicks
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The Super Bowl-winning quarterback is joining with meal-kit startup, Purple Carrot, to develop a line called TB12 Performance Meals that are meant to help "active individuals cook many of the same delicious meals Brady will be eating." The recipes are to be gluten-free and packed with protein, as well as developed without any dairy, eggs, seafood, meat and processed meats. The recipes also feature limited use of soy and refined sugars."
From a
Boston Globe article about his and Gisele's dietary regimen (Jan 2016), their diet was described by their personal chef, Allen Campbell:
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So, 80 percent of what they eat is vegetables. [I buy] the freshest vegetables. If it's not organic, I don't use it. And whole grains: brown rice, quinoa, millet, beans. The other 20 percent is lean meats: grass-fed organic steak, duck every now and then, and chicken. As for fish, I mostly cook wild salmon."
Sounds like a 4Leaf diet to me, deriving 80% of their calories from whole, plant-based foods.
So what is this Purple Carrot company all about? From the same Fortune article:
"The meal kit industry has grown significantly since I launched Purple Carrot two-and-a-half years ago," said Andy Levitt, Purple Carrot's Founder & CEO. "Partnerships with great organizations like Whole Foods Market, and incredible people like Tom Brady, enable us to elevate our brand even further."
Says Brady in a recent Glamour article:
"Eating meals like these is what has helped me stay at the top of my game," and that game includes winning five Super Bowls.
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| Chef Allen Campbell--the "old fashioned" way |
With these new Meal Kits, sounds like Tom and Gisele's chef's job just got a whole lot easier.
Be well,
J. Morris (Jim) Hicks
CEO, 4Leaf Global, LLC
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