CVB eNews March 2017

Santa Clara Convention & Visitors Bureau

eNews - March 2017

Here are a few highlights from the ongoing work at the Convention & Visitors Bureau

CVB Launches Meeting & Events Digital Campaign

"Meet in Santa Clara" is the idea behind the CVB's new digital campaign to drive meeting and event planners to book the Santa Clara Convention Center, Santa Clara hotels, and other Santa Clara venues. The CVB is working with Digital Edge Marketing, a nationally recognized team of marketing and creative experts who has launched similar campaigns for San Francisco Travel, Visit Florida, Visit Park City, Visit St. Paul, Visit Rapid City, Travel Portland,

and Atlanta, among others.

The campaign is utilizing display advertising, retargeting, and paid search among the tools to reach meeting and event planners. In addition, a call to action landing page has been created at www.santaclara.org/Meetings and incentives are being offered to planners who engage in the campaign. Round trip airfare, hotel accommodations, and more are being offered to qualified planners.

CVB Represented Among National Associations

The Santa Clara Convention and Visitors Bureau (CVB) are members of numerous convention and travel trade associations.

The list is long, but here are a few of the more visible organizations the CVB has representation in: American Society of Association Executives (ASAE); California Travel Association (Cal Travel); California Society of Association Executives (CalSAE); Destination Marketing Association International (DMAI); Hospitality Sales & Marketing Association International (HSMAI); International Association of Exhibitions and Events (IAEE); Meeting Professionals International (MPI); National Association of Sports Commissions (NASC); National Tour Association (NTA); Professional Convention Management Association (PCMA); Religious Conference Managers Association (RCMA); Student & Youth Travel Association (SYTA) and U.S. Travel Association.

CVB's Online Calendar Touts March, 2017 Events!

The Convention and Visitors Bureau's (CVB) online Calendar of Events has expanded to include over 100 Santa Clara events, including many for this month March, 2017. Visitors can see what's happening in Santa Clara by visiting SantaClara.org/Events

The Calendar includes event listings and photos from the city's key stakeholders including California's Great America, City of Santa Clara Parks and Recreation, Levi's Stadium, Mission College, Santa Clara Convention Center, Santa Clara University, and the Triton Museum of Art, among others. We encourage you to share the CVB's event listings at SantaClara.org/Events

www.santaclara.org

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