Change can be a scary thing. In an increasingly social business world the arrival of enterprise social networks (ESNs) in workplaces has been met with a mixture of enthusiasm and anxiety. The truth is you have nothing to fear—while it will change the way everyone works, it is only...more

If you missed the early-bird registration deadline, you may still be able to find savings! Register for the World Conference between 2 and 31 March and you’ll be entered to win a free night in the conference hotel. At the IABC rate (available for a limited time), hotel rooms are US$249. That’s a great rate for a top-tier city like Washington, D.C., but wouldn’t you like to save it for yourself? There are just a few…... more

It’s all the rage to talk about LinkedIn, Facebook, and the 500+ other social networks that exist. And without a doubt, you already have a profile on a number of them. But how does social media fit within your overall strategy? How do you balance the requirement for communication and engagement, with the challenge of resource constraints? And how can you avoid the... more