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This week's survey
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(These survey questions are sent in by our readers. Please spend a minute to give your answer to this week's survey as one or possibly more of your industry peers thinks this question is important and wishes to see your point of view as well as others in the industry.)
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Last week's survey results...
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Wide format printing has been booming for several years now. Is this boom cooling off or, if not, do you see an end coming with a plateau or even contraction?
- I do not think it is going to diminish for some time yet.
- Depends what type of LF printing. Certainly B&W plan printing has quietly died. Our volume per month is 6% of what we were doing 13 years ago.
- I don't think it will contract in the foreseeable future but the 'boom' is a bit false in some ways. Plenty of work but with so many printers in the market, both experienced and inexperienced operators are reducing margins to compete. Realistically some big jobs are paying less per square metre much with tighter time frames than smaller less urgent jobs. So many poor jobs out there in the market place, sold strictly on price rather than quality. That's what is going to kill the boom for some. It will come down to price and if you can afford to do the job on such low margins.
- A very interesting topic, but in the context of this question how are you defining "booming" and for who does the boom toll? Are you referring to the number of machines sold? (aboom for the manufacturers and resellers) Or the number of metres printed? (A boom for the consumables industry) My idea of a boom would be amount of profit generated per machine. (A boom for the user) If a boom is simply a case of more machines producing more output at greatly reduced razor thin margins I'm not too keen on booms.
- Yes, it will surely end at some stage. What with digital signage and other forms of signage rapidly gaining traction, it has to take work away from the static image. Wraps of course has plenty of scope to grow as has some other sectors. Wide format textile is still in its infancy and the screenprinters had better adapt or die.
- There are many forms of wide format printing and yes, some will suffer from over supply and price cutting but others will grow.
(As a publishing practice to protect ourselves from any potential liability, company and individual names that are referred to negatively in any of these comments are removed.
In addition we reserve the right to remove comments that are blatant advertising for one product or company)
Please spend a minute to give your answer to this week's survey as one or possibly more of your industry peers thinks this question is important and wishes to see your point of view as well as others in the industry.
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(Posted 10th January 2017)
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