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ShopperTech Update             February 27, 2017 - Volume 8, Number 2
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In This Issue
LOYALTY MARKETING: Personalization Gets Hyper
EXPERT ANALYSIS: How Much More Could Online Grocery Spending Grow?
DIGITAL SOLUTIONS: Collecting Data and Connecting CPG Products
STI MARKET WATCH

 

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LOYALTY MARKETING
Personalization Gets Hyper

By Brian Ross 
                  
Digital data. It's a boon for retailers diving into an ever-rising sea of information about customer routines, social connections, and purchase history. They help us to create and perfect more engaging personalized experiences that engage our best customers.

Why do we care about personalization? For customers, it means offers tailored to their needs - 82 percent say they're likely to shop at a retailer that provides them with personalized offers. For retailers, creating personalized experiences enhances customer engagement, ultimately increasing their visits and their basket size. This leads leading to higher sales and profits. It is a true virtuous cycle if ever there was one ...

EXPERT ANALYSIS

Analysis Magnifying GlassHow Much More 
Could Online Grocery Spending Grow? 

Online grocery spending could grow during the 2016-2025 forecast period from 4.3 percent of the total U.S. food and beverage sales to as much as a 20 percent share, or reaching more than $100 billion, says a report from the Food Marketing Institute (FMI) and Nielsen. Last year, online grocery sales were about $20.5 billion.

DISCUSSION QUESTIONS:
Do you agree with this projection? Will traditional supermarket retailers be prepared to take advantage of this anticipated growth in grocery e-commerce? What forces or developments would accelerate or retard this anticipated growth?

Here's what the experts have to say...


DIGITAL SOLUTIONS
Data Stream                                         
Collecting Data and Connecting CPG Products

By Gary Gilmer

CPG manufacturers today face new competition from all sides. Consumers have more purchase choices, more access to products, and higher-quality options than ever before. Private label products are now competing on quality, not just price. Online shopping is creating a new way to buy as well as immediate access to a broader array of product options, and advancements in supply chain management are getting those products to the consumer faster than ever. 
 
In light of this new reality, CPG manufacturers must overhaul the way they engage consumers and manage their distribution channels to stay relevant in an age of online shopping, changing consumer expectations and new in-store dynamics. The solution lies in technology...

 
MARKET WATCH



 
GROCERY STORIES BLOG 
 
Grocery Stories to Entertain & Inform
 
GroceryStories.com is  an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more.

Recent stories include Are Mail-Order Meal Kits Worthwhile?, Welcome to Smartphone Shopping, and Make Supermarkets Great Again.
 
CLICK HERE to read these stories and subscribe.

 
STI PUBLICATIONS
 
Shopper Technology Institute's Latest Book,
The Little Book of Big Data 

The Little Book of Big Data is the third book from the Shopper Technology Institute. The book is divided into four sections: Loyalty, Engagement, Analytics and Digital. Thought leaders have shared their insights and vision. Merchants and marketers will learn the essentials of Big Data and then move forward to understand the more complex
issues involved.

Click here to read samples and ordering information for the paperback and Kindle editions.



Shopper Technology Institute's Second Book,
New Directions in Shopper Technology
 
New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
 
Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry. 
   
Click here to read sample chapters and view ordering information for the paperback and Kindle editions.
 

 

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