News from the information industry

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February 2017 Newsletter
Readers say they're more engaged with print and prefer print ads
  How do you help grow your print advertising business? Well, in Bauer Media's case you commission a third-party research firm to confirm what you already believe-readers still love print. 
  Bauer hired Equation Research last fall to survey its readers and learn more about their passions and how they engage with and consume content. 
What Do You Want To Watch Now? The TV (R)evolution Continues
  If you read a lot about the television industry, you can't help but be aware of the hallelujah chorus proclaiming the death of the TV "bundle", the pre-set group of networks that MVPDs (Multichannel Video Platform Distributors, a/k/a "the cable companies") offer to consumers at various price points. 
P&G Tells Digital to Clean Up, Lays Down New Rules for Agencies and Ad Tech to Get Paid
  Procter & Gamble Co., the nation's and world's biggest advertiser, is laying down the law for digital media players and agencies in a five-point program that will take effect this year as outlined by Chief Brand Officer Marc Pritchard on Sunday evening at the Interactive Advertising Bureau's Annual Leadership Meeting in Hollywood, Fla.
  "The days of giving digital a pass are over," Mr. Pritchard said, urging the rest of the ad industry to follow P&G"s lead. "It's time to grow up. It's time for action."  
From our archive: What are the nine types of digital ad fraud?
  From our archive comes this story, which at the time was one of our most widely read on the site. John Wilpers, editor of the FIPP Innovation in Magazine Media annual reports, presents the nine types of digital ad fraud.  
An unlikely trail from digital to print
  Ballantine Communications CEO Doug Bennett explains why he recently launched a print magazine amid building a robust digital brand around outdoor adventuring in the Southwest. Advertisers played a driving role in the decision, he says. 
  As today's media landscape continues to evolve, media groups must remain ambitious. As CEO of Ballantine Communications Inc., nestled in the outdoor mecca of Durango, Colo., my team and I found a media void in a place where you would expect it to be thriving, so we decided to act.  
How to stop seeing your Amazon searches everywhere
  A. "Retargeting" - showing you ads for something you've looked for at some online store even as you visit other sites, in the hope that the reminder will persuade you to complete the purchase - is a common marketing practice. 
  But Amazon's outsized inventory and the time many of us spend there can make its retargeted ads more obvious and obnoxious than most.
40% of Marketers Say They Plan Facebook Audits
  Marketers might be voting with their wallets in 2017, as faulty Facebook metrics, fake news, a pervasive ad fraud problem and poor transparency in the ad tech ecosystem has 50% of advertisers saying they won't spend ad dollars on platforms they consider risky, according to an Advertiser Perceptions survey released Wednesday.
  With the exception of Google search advertising, confidence in digital or social platforms is significantly below 50%, the report said.
How social media is making a better case to advertisers
  Bristling over pushback on Facebook's messed-up metrics and more
When Facebook admitted (over and over) that it had screwed up the metrics on some of its ad measurements, the top-ranked social media site didn't just raise doubts about its own network.
  It also sparked advertiser concerns about other social networking sites.
Buyers began questioning their reliability, wondering if the numbers they're seeing are correct, and worrying over how they could possibly find out for sure.
  "I have been steering them away [from online] for the most part until problems are addressed," one buyer recently told Media Life.
Imagine Amazon, the cable television network
  Online retailer mulls a jump into traditional media, with a new channel.
First the streaming-on-demand sites redefined the concept of television to go well beyond the TV set.
  Now they're apparently looking to redefine that redefinition.
  Amazon wants its own TV network.
Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more
  Facebook today announced a laundry list of updates regarding its measurement partnership program, including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify.
  The company also offered details on the status of current integrations, and the launch of a new online portal to help marketers see how their Facebook ads perform, in comparison with other platforms, like TV or print.

  

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