How It Worked: Case Studies

in Promotional Marketing   

February 2017 


Lev Promotions

 Case Study: Launching a New Online Retailer  
        
Challenge: An online retailer of local, sustainable, all-natural, antibiotic-free beef, pork and lamb products from providers in the Midwest launched in the summer of 2012 at a series of events called "Meat Ups" held in three major Midwest cities. The goal was to generate interest in the company in a fun, engaging way. 
Solution: Attendees ere served samples of the various meat products that were prepared onsite by local chefs. Sample packs of the high-quality products were available for sale, so cooler bags were a natural choice of promotional products to keep the brand name front and center and protect the quality of the samples until attendees made it home. Red aprons were also used to identify the company's staff and as one of the available prizes given out at the events.

Results: The company's client base went from zero to 1,500 unique clients within nine months of launching.
 
If you would like to submit information on a successful promotional marketing program you worked on with Lev Promotions, please e-mail the program information and a photo of the product to info@levpromotions.com . We will choose one to publish each month. This article was adapted from ASI's Advantages Magazine Mid-April 2013. 
Changes are Coming

If you didn't notice, our monthly e-newsletter featuring holidays, commemorations and events to use as creative marketing excuses (2nd Tuesday of each month) has changed a bit. We've updated the format to highlight three events each month with a link to a complete listing.

Please let us know how you like the new format and keep watching our case study newsletter (4th Tuesday of each month) because we're currently reconstructing this one a bit, too.

If you have suggestions on what you'd like to see in these newsletters, please send us an e-mail.
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