Case Study: Launching a New Online Retailer
Challenge: An online retailer of local, sustainable, all-natural, antibiotic-free beef, pork and lamb products from providers in the Midwest launched in the summer of 2012 at a series of events called "Meat Ups" held in three major Midwest cities. The goal was to generate interest in the company in a fun, engaging way.
Solution: Attendees ere served samples of the various meat products that were prepared onsite by local chefs. Sample packs of the high-quality products were available for sale, so
cooler bags were a natural choice of promotional products to keep the brand name front and center and protect the quality of the samples until attendees made it home. Red aprons were also used to identify the company's staff and as one of the available prizes given out at the events.
Results: The company's client base went from zero to 1,500 unique clients within nine months of launching.
If you would like to submit information on a successful promotional marketing program you worked on with Lev Promotions, please e-mail the program information and a photo of the product to
info@levpromotions.com
. We will choose one to publish each month. This article was adapted from ASI's Advantages Magazine Mid-April 2013.
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