Webinar Series Details

Date:  Tuesday, February 14, 2017
Time:  1:00pm EST 
Topic:  Lead Generation - Website user-experience and lead conversion.  What has your website done for you lately? With remarkable content and an excellent user experience, your website can become a powerful lead-generation tool to attract prospects, generate leads, find customers and create advocates. In this webinar, you will learn how inbound marketing, social media and digital marketing can drive new business for your organization.

Speaker:  Eric Postma, Inbound Lead, Think Shift
With more than 10 years of experience in digital marketing and communications Eric has a passion for strategic and creative thinking. In his role at Think Shift he finds connections between buyer personas, campaigns and content to develop innovative inbound marketing strategies.

Speaker:  Kevin Gordon,Digital Marketing Lead, Think Shift
Kevin is a digital marketing expert and leads the development of digital marketing strategies that bridge the gaps between websites, content, SEO, digital advertising, social media and more. Kevin has over seven years of experience marketing traditional industries, including professional services, agriculture, medical and more.

Date:  Wednesday, February 15, 2017
Time:  1:00pm EST 
Topic:  Picking the right social channel.  The social media landscape is everchanging and can be a tricky one to navigate.  Like picking the right crop inputs for your fields, picking the right social channel for your digital marketing goals is a complex and important decision. In this webinar, you will learn how to understand, then apply, some of the features and benefits of today's social channels to your digital marketing strategy.

Speaker:  Kate Mercer, Digital Marketing Lead, Syngenta
Kate Mercer lives and breathes all things 'digital' and how they can be incorporated into the Canadian agriculture industry. In her own words, Kate's goal is to deliver the right content to the right audience in their preferred channel, measuring these touch points along the way. She loves pushing the envelope and experimenting with new tools and platforms.

Date:  Thursday, February 16, 2017
Time:  1:00pm EST
Topic:  The 5 Hottest Trends in Social Analytics 

Speaker:  Mike Baglietto, Senior Product Marketing Manager, NetBase Solutions

Cost:  $30 (incl. HST) per webinar OR  $75 for all three webinars.

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