Bloom Group has seen far too many professional services firms invest a great deal of time and money in research studies that fail to generate much client interest. Why? Because they don't address a topic which meets three criteria: it's a big issue for the target audience, it's an issue on which the firm has deep expertise, and there's "white space" in the marketplace to say something new and important.
To avoid wasting time and effort on research, firms must address these criteria first. In this article, Bloom Group draws on its experience in designing and managing research studies that attract both press and client attention, producing leads and new business.
You can read our article
here.
