Building Strong Relationships in Today's Competitive Media Landscape
Building Strong Relationships in Today's Competitive  Media Landscape
February 23, 9-10 a.m.

The collaboration between communications/PR pros and media presents a growing challenge in today's healthcare market. What are some practical ideas to create and nurture relationships and enhance media relations programs in both traditional and new media? How do content providers (PR) and content publishers (media) work together to share and distribute compelling content? How can we add value to each other? How do you make your story pitch stand out - what works and what doesn't? How does a relationship become derailed? What does a media relations program look like today - what's the role of social media?

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Presented by:

Jessica Bartlett, Boston Business Journal

Jessica is the health care reporter for the Boston Business Journal, covering hospitals, health IT, health insurers, health care policy and medical research. She has worked for the Boston Business Journal for over two years, writing both online and print stories as well as making frequent appearances on New England Cable News. Prior to the Boston Business Journal, Jessica worked for four years at The Boston Globe, covering four towns in the South Shore. A University of Vermont graduate, she has also written articles for South Shore Living Magazine. Jessica is a South Shore Stars 40 Under 40 awardee.

Sheila Green, vice president, The Castle Group

Sheila is a relationship builder and a news junkie - a perfect combination for a life in PR.

She believes we can learn a lot from each other and therefore is genuinely interested in people and their stories. On any given day, you'll find her connecting with contacts - old and new - over the phone or at business, industry, civic and charitable events.

Her industry focus at Castle is in healthcare, education and consumer.
Giving back has always been important to Sheila. She served on the board of Jane Doe Inc., works closely with the Joe Andruzzi Foundation and currently is on the Board of Overseers for the USS Constitution Museum.
Learn more about the trends shaping the healthcare industry, PR's evolving approach to media relations and the healthcare media landscape.

How do PR and media work together to share and distribute compelling content?

How do you make your story pitch stand out?
What's the role of social media for today's 
PR pros?


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