Preparation Required
1. Gather and organize credible information
2. Outline a clear change roadmap in advance
3. Provide information to "C" prior to your meeting
4. Be prepared for critique of data
5. Structure your communication in a logical and linear format
6. Incorporate validated supporting studies
Example
Speaker
"Based on what I have read, research indicates it would be seriously prudent to consider product #018, because of its consistently superior filter system. Please see attached report. What findings do you have to approve or disapprove the launching of such a different type of product?"
"C" Response
"I have done considerable analysis already on this potential product. I will review your information next week and provide you with a detailed analysis of the pros and cons."
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