Marshall County Chamber of Commerce Newsletter 
Fe bruary 2017
  
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Business Buzz
The Chamber started a new series to focus on our Chamber members in business. It is called 
Business Buzz .  The owner of the business shares his/her philosophy on running the business, how long the business has been established, and a description of the business.  We featured our first Business Buzz article in the Chamber Blog.  The link to view the article is attached.  We also featured it on the Chamber Facebook Page.


If you are interested in participating, please click below to find out more.   We will run them in the order received.  
 
 
CCA the Children's Center for Autism Open House Friday
Your Brand Strategy Working?

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Branding is essential for creating the image of your business in the minds of your customers and potential customers.  More often than not, businesses are either too quick or too slow with their brand strategy. This can lead to dramatic and confusing reactions from your customer base and can ultimately wreak havoc on your business.  If you need help understanding if your brand strategy is working, read on and take notes!

1.   HITTING YOUR TARGET AUDIENCE

First and foremost, know the audience you want to reach.  If you don't know who that is, sit down and decide your key demographic.  The branding you create, your logo, your ads, your website and the way you market yourself should all appeal to your target audience.  Of course you should always be looking to reach new customers, but you do not want to alienate your loyal customers who have stuck by your side from the beginning.

2.   SUBTLE UPDATES

Change is always necessary, especially when marketing your products and services, but you might not want to make a drastic change when updating your brand.  Take a page out of Google's handbook.  When they update their logo or website, the changes are often subtle enough that you still recognize that same multi-colored logo, even if the font changes ever so slightly.

 
3.  CONSISTENT MESSAGE

Most businesses have a tagline or slogan within their branding strategy.  Make sure that message is clear and consistent.  Your slogan should be specific and understandable to your target audience.  

4.   NOT CHANGING TOO OFTEN

Changing your logo or tagline to stay fresh and new every couple years or so is okay.  But,if you choose to make updates regularly, you might begin to alienate your customer base.  Give your audience time to digest your message before moving on to the next one.  In most cases, your energy is better spent trying to market your current logo and slogan than it would be starting over from scratch.

Article shared from Newtown Chamber of Commerce Newsletter.
MEMBERS ONLY CONTEST

Members: 

Be the first to email us to win two free tickets to the Nashville Lawn and Garden Show, Thursday, March 2 - Sunday, March 5, 2017. 




Wetland Observation at Henry Horton State Park  
CHAPEL HILL, Tenn. - The Tennessee Department of Environment and Conservation (TDEC) unveiled a new observation platform at a restored wetland at Henry Horton State Park on Friday, January 20.

The platform was funded and constructed by General Motors in Spring Hill. The 65-acre wetland was restored through a partnership between TDEC, Henry Horton State Park and the Friends of Henry Horton State Park. 

The wetland features a .95 mile trail that connects to the park's main 10-mile trail system. A new parking lot was built that can accommodate up to 12 vehicles. Visitors can also access the area by water, as the wetland is connected to a put-in on the Duck River that was constructed in 2015. The Duck River is recognized as one of the most biodiverse waterways in the country and is frequented by wildlife such as barn owls, red-tailed hawks, aquatic birds and more.


Photo Credit:  Greg Lowe

4209 Nashville Highway
Chapel Hill, TN 37034

For more information on Henry Horton State Park, visit http://tnstateparks.com/parks/about/henry-horton

Tennessee State Parks is celebrating its 80th anniversary this year with events and activities statewide that showcase the natural beauty and recreational opportunities all 56 state parks offer.
Members: Get your 2017 Stickers for Membership Plaques
The Chamber has the new 2017 stickers for your Membership Plaques. Stop by or call and we will send you one.  If you don't have a plaque, please let us know.  

Mark Your Calendars for the Rusted Magnolia Marketplace



 
Congratulations to all Junior Miss Marshall County winners!

2017 Junior Miss: Jade Anderson
1st Runner-Up: Ashtyn Curtis
2nd Runner-Up: Macey Pickle
3rd Runner-Up: Emalee Groves
4th Runner-Up: Alli Wells

2017 Junior Miss Congeniality: Macey Pickle

2017 Pre-Teen Junior Miss: Alisha Price
1st Runner-Up: Chelsea Bradford
2nd Runner-Up: Anna Grace Wunderlin
3rd Runner-Up: Leavie Solomon
4th Runner-Up: Adyson Gentry

2017 Little Junior Miss: Kaydee Fowler
1st Runner-Up: Madalyn Wilsford
2nd Runner-Up: Reagan Harris
3rd Runner-Up: Hayden Hoppe
4th Runner-Up: Madalyn Nunley

Special Thanks to the following:
Jennifer Chandler, Pageant Director
Vicki Cain: Master of Ceremonies
Board Members: Gaye Wilson, Julie Johnson
The Old Rink Emporium: Judges gifts and decorations
2017 Miss Tennessee Teen USA, Megan Hollingsworth
2016 Junior Miss: Anna Claire Moses
2016 Pre-Teen Jr. Miss: Reagan Scarfone
2016 Little Junior Miss: Charlotte Rose Liggett
Marshall County Community Theatre 
Jim and Betty Bryan, Bryan's Photography
Marshall Tribune
WJJM

Please visit us on our Chamber Facebook page to view pictures.


 
EVENTS CALENDAR:  http://www.marshallcountytn.events
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