CDLG Connection
Wisconsin County Dairy Leader Group News & Ideas
February 2017

June Dairy Month

The days are getting longer, the sun warmer, and the time has come to enter your dairy event on wmmb.com/jdmevent to be included on DairyDaysofSummer.com, Wisconsin's hub for all things June Dairy Month. This website is the go-to location for event information across the state. The Dairy Days of Summer website reported an increase of more than 51% in pages visited in 2016. Not surprising, searching for farm breakfasts was the leading reason for people to go to the site. Another statistic that is interesting is that 80% of people visiting the site are doing so from smartphones and tablets.
 
This data is a reinforcement that the information about each dairy breakfast is important and must be kept up to date. Don't forget to utilize your own website and/or social media sites to help encourage people to attend your breakfast or other dairy promotion event. Be a nice neighbor and let your fans and followers know about other dairy events in the area and neighboring counties, too.
Event Insurance
We all know that event insurance can be a challenge. For those counties interested in acquiring insurance for a special event (a dairy breakfast, for example), WMMB has learned of the resource listed below. Compare your current insurance to what this source can offer.

WMMB does not endorse any one insurance entity and is providing this information at the request of several County Dairy Leader Groups. Please use your own discretion to determine the best insurance carrier for your event.
 
Terry Christen, CIC
Commercial Agent/ New Agent Development Manager
Direct: 608-374-5119
Office: 608-372-3286 x5119

Pricing
The following are guidelines only. Pricing depends on the number of days and attendees, and is subject to an acceptable loss history. The following General Liability premiums assume a $1M occurrence and $2M aggregate limit, for one day.

  • Attendance of 500 or less = $341
  • Attendance of 501-1,500 = $414
  • Attendance of 1,501-3,000 = $584
  • Attendance of 3,001-5,000 = $672
  • Attendance over 5,000 = reviewed by an underwriter for eligibility and pricing
  • Additional Insureds can be added for $25 each.
Taxes
Not a fun and exciting topic, taxes. I've heard from a few of you with questions about filing and requirements and thought it would be appropriate to provide information to all CDLG's regarding taxes.
 
In 2011, Kirstin Houghton of SVA made a presentation to the CDLGs at our annual meetings and explained the differences in which forms to file. That presentation has been added to the  Dairy Promotion webpage (login required). If you have questions, take a moment to review the PowerPoint and review the most current requirements in detail with your tax consultant.
Promo Tip: Milk and Chocolate Milk Promotions
You can find downloadable and printable materials that are to County Dairy Leader Groups for dairy promotion use on the Wisconsin Dairy Council website.

Take a few moments to familiarize yourself with the website and then click on Health & Nutrition. You can find a wealth of information about milk and chocolate milk and even a comparison tool that compares low-fat chocolate milk with different beverages.

WMMB will be promoting chocolate milk during the Wisconsin Interscholastic Athletic Association (WIAA) boys and girls basketball tournaments. Watch for interviews from Karen Doster and Angie Edge on Saturday, March 11 and Thursday, March 16, around 8 p.m. Karen and Angie are regional program managers with the Wisconsin Dairy Council, the nutrition and education arm of WMMB.
Promo Spotlight: Ambassador Training
Sixteen individuals came to the dairy ambassador training February 7, at WMMB. These attendees were provided nutrition talking points about dairy products and discussed the nutrition label changes that are already starting to make their way onto grocery store shelves. 

WIAA student athlete rules were reviewed in regard to chocolate milk. These rules were also addressed in the  November CDLG connection newsletter. 

The afternoon was filled with training to answer consumers' sometimes challenging questions. First practiced individually and then in smaller groups, the ambassadors were taught how to use techniques to better connect with consumers.
If you have questions about this newsletter, would like more information, or have topic ideas, please contact Brenda Murphy, bmurphy@wmmb.org , or Vicki Janisch, vjanisch@wmmb.org , 608-836-8820.