Rick Hogan | Presenter
Hogan Multimedia
253-444-5494
events@hoganmultimedia.com
About Rick Hogan
Rick is a social media and email marketing consultant, and an Authorized Local Expert with Constant Contact, the global email marketing leader.
Rick is also a popular workshop presenter, conference speaker and former business, management and marketing professor. Over 40,000 people have attended his classes, workshops and presentations to learn how to maximize their marketing opportunities, increase customer engagement and improve their online effectiveness.
If you would like to know more about Rick Hogan, please visit his LinkedIn Profile.
Social Media from Scratch!
Is this you?
You represent a small business or a non-profit organization. You heard how important social media marketing has become. You don't know much about how to use social media for business. You now want to use social media in your marketing campaigns but you have no idea where to begin or you need additional help getting there. You are asking yourself questions like "Why should I do it?" or "How do I do it?". If this is you, join us and learn the basics of social media marketing with specific tips and examples that will answer those questions for you.
This workshop will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some do's and don’ts of each channel.
Key concepts that we will cover:
- An overview of the the most popular networks including Facebook, Twitter, LinkedIn, and Pinterest
- Which of these networks are best for your business, and why
- What does Google expect us to do to earn page rank?
- Why Facebook won't deliver all of your posts to all of your "Likes"
- What it means to "boost" a Facebook post or "Promote" your FB page
- Why you should (must!) have an email marketing strategy
- Why is content more important than keywords?
- How to find "fresh" content for your posts to please Facebook & Google
- Why your email list can be a gold mine, and how to build it
- How to schedule your emails and instantly post them to Facebook & Twitter
- Great tips for email marketing etiquette and effectiveness
- Why you should have a Social Media Plan and what that should look like
- Scheduling your posts and tweets for a whole week in less than 30-minutes
- How to integrate your social media campaigns with Constant Contact to maximize your online marketing effectiveness
- Suggestions for what to do next
Intended Audience:
This workshop is most suitable for the beginner-to-comfortable small business marketer who wants to learn about the positive impact of social media marketing campaigns and others who might be looking for new ideas or a quick refresher.