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What makes a town great? Well, it starts with a great brand.
Submitted by the Economic Development Department and Anstice Communications
The Town of High River will be holding a branding public engagement session in the coming weeks. The purpose will be to discuss a revitalized brand to help tell High River's story and attract new residents, investors and tourists to our amazing town.
We will be looking for input from the public to help shape this strategy as the Town continues to move forward.
Once details on the public engagement event are finalized, information will be shared on the Town of High River website, as well as Facebook and Twitter.
It's no surprise that branding is everywhere, from the clothes we wear to the coffee we drink, we are constantly exposed to brands. A strong brand has long since been recognized as a fundamental component to achieving success. But the concept of branding is always evolving; it no longer just applies to a product or service but can be applied to an idea, a place, or even yourself.
Town branding is becoming increasingly important for a reason - it communicates a town's story in a creative and compelling way, while reaching the right audience. When done correctly, a brand campaign not only serves to revitalize a town and attract tourists, new residents and investors, but also helps boost civic pride among current residents and improve its overall reputation.
Full article here
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