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Saturday, January 21, 2016
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Delivered to your inbox each morning, Show-Day Exhibitor News features daily updates of what's happening during the 10 days of the show, plus important preparations for move-out.
If you have additional booth staff, etc., who would like to receive Show-Day Exhibitor News, please drop by the Show Office, Salon 103, and request that they be added to our distribution list.
- Welcome - SUMMER 2017 Has Officially Begun!
- The Love Boat's Ted Lange Proves to be a Strong Media Draw
- Media Day Celebrates the Start of SUMMER & Canada's 150th
- BUY a Boat & WIN $100,000;
SELL a Boat &
WIN $100
- Mandarin Translation Available
- Relocation of Features to the Food Truck Court
- Take a Break in the Exhibitor Lounge
- First Aid Procedures
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Summer 2017 Has Officially Begun!
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Welcome to the 59th Toronto International Boat Show!
Anxious to escape to SUMMER - if only for a few hours - boaters came flooding through the doors of the Enercare Centre yesterday, enjoying the VIP experience, while cruising the aisles without the weekend crush and helping raise funds for Children's Charities.
Thank you to all exhibitors, suppliers, presenters and support staff for contributing to a smooth move-in leading up to the 2pm Preview Day opening.
Thank you, also, to those who continue to explore new and creative means to enhance the look and feel of your booths! Your efforts reflect positively on your business, and collectively leave visitors with a fresh impression of the show.
In yesterday's newsletter, we shared the explosive growth of our social media channels in the months leading up to this weekend. We encourage you to join the conversation, using #TOBoatShow, tweeting, retweeting, posting and sharing. This greatly expands the reach of the show and your business.
We wish you much success over the next nine days! Please don't hesitate to contact a member of our team if there is anything we can do to assist.
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The Love Boat's Ted Lange
Proves to be a Strong Media Draw
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Garnering lots of media attention, Ted Lange - also known as the fun-loving "Isaac the Bartender" from The Love Boat - is here opening weekend.
On Friday, he did in-studio segments with:
- Breakfast Television Toronto (above photo)
- Boom 97.3 FM
- Global Morning Toronto
- CBC Q
- Sirius XM - Ward and Al
- Rudy Blair Media
- Toronto Star
- Zoomer Radio
- Everythingzoomer.com - "Catching up with..." column
Please note that Ted is onsite greeting boaters in the Food Court, adjacent to Mariner's Marketplace:
- Saturday, January 21, 12-2pm & 3-5pm;
- and Sunday, January 22, 12-2pm & 3-5pm.
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Media Day Celebrates the Start
of SUMMER & Canada's 150th
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 A mix of media gathered lakeside Thursday for their first peek at the official launch of SUMMER and The Lake's 2017 programing celebrating 150 years of Canadian summers.
Media Day Television attendance included:
- CityNews
- CTV Toronto
- CP24 - broadcasting live on CP24 Breakfast morning show - with host Jamie Gutfreund
- CHCH
- Zee TV Canada (South Asian Channel)
- Toronto Star videographer
Media Day Photographers:
- Reuters
- Toronto Star
- Metroland Media
Also:
- Toronto Star featured Ted Lange, Page E3 in the Entertainment Section, and online.
- 20+ advance radio interviews on local stations across Ontario, with show manager Cynthia Hare promoting the show as the best place to see boats and the best place to buy them, emphasizing the message that boating is more affordable than many think, with the show offering something for every interest and budget.
- CBC Toronto did live-hits from Preview Day, with Jay Scotland showing off his wakeboarding skills.
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BUY a Boat & WIN $100,000
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Steve Clarke of Boatland RV Marine was our 2016 Saturday winner of $100! |
The
Buy a Boat & Win
program returns as an important tool to help close the sale. An added incentive for the consumer to buy at the show, this program offers the boat-buyer the chance to enter to
win $10,000
toward the cost of his or her boat purchased at the show - however large or small!
A program hostess visits dealers daily to collect Buy a Boat & Win ballots completed at point of sale (dealers or consumers can also drop ballots off at the Show Office, Salon 103), and
each day a draw awards $100 to a dealer who sold a boat that day.
The program also gathers boat sales statistics for business stories, providing positive exposure for the industry.
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Mandarin Translation Available
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A reminder to all exhibitors in need of a Mandarin translator to contact Wendy McCarroll in the Show Office, Salon 103, to inquire about translation services.
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Relocation of Features
to the Food Truck Court
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Please note that the high demand for exhibitor space has resulted in relocation of several features to the Food Truck Court, adjacent to Mariner's Marketplace.
Features now located here include:
- The Great Canadian Fish Tank
- Kids Fishing Zone
- Special Guest Ted Lange (Isaac the Bartender from The Love Boat, here opening weekend only)
- Twiggy, the Waterskiing Squirrel
- Kee to Bala Lounge
Floor stickers (shown here) help guide boaters to the Food Truck Court.
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Take a Break in the Exhibitor Lounge
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Open 9am to 5pm, featuring daily soup, salad and sandwich specials, the Exhibitor Lounge is located in Salon 102 (just west of the Show Office).
For the convenience of exhibitors, it is equipped with computers and internet access, free of charge, courtesy of our sponsors -
Wells Fargo and
Boatdealers.ca.
NEW THIS YEAR: We have added a microwave to the Exhibitor Lounge for your use.
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Two full-time paramedics are on duty each day, circulating throughout the boat show, ready to assist in case of a medical emergency. They carry radios, and are in constant contact with boat show staff.
If an emergency requiring paramedics arises, please do one of the following:
- Contact a boat show staff member, who will radio the paramedics to come to the required location.
- Call the Show Office at 416-263-3185, who will radio the paramedics to come to the required location.
If the situation is non-urgent, you can also direct the individual to the Show Office (Salon 103), where paramedics can meet them.
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