Open Door Marketing Academy
Evening Edition 

This small-group series will focus on strengthening and energizing your marketing strategies. In this mastermind-style format, we will dig deep and problem-solve, presenting real-world solutions to successfully reach your target market. Limited to 10 participants. (Scroll down for testimonials.)

A wide range of marketing topics will be covered in a relaxed setting to foster learning, innovation, and idea sharing:
  - Engagement Marketing
  - Building your contact list and staying in touch
  - Developing co-marketing partnerships
  - Brand definition, consistency, and enhancement
  - Elevator speech techniques; creating a signature speech
  - Giving, receiving, and using testimonials
  - Proper use of photos and images in marketing

Testimonials

"Rita took time to learn about each of our organizations and tailored the discussion to be helpful to all of us, even though we had very varied backgrounds. I came away with many ideas and inspiration to successfully market my small business in ways I hadn't considered before the Academy."
  Samantha Falcone, owner|architect, SCF Architecture LLC 
  (Academy participant, Sept 2016)

"I came out of the Marketing Academy with more confidence in my networking skills, and with several ideas I can implement immediately to help my business grow. Rita creates a comfortable atmosphere with an excellent interactive format where we not only learn from her but from each other as well."
  Pam Bartlet, owner, Senior Helpers Lehigh Vallley
  (Academy participant Sept 2016)

"I like Rita's no non-sense approach to business marketing. She knows how to ask all the right questions to understand who you are and what your business is all about. She makes tailored marketing recommendations that, if properly applied, will definitely get you noticed. I think the Idea Lady is terrific."
  Santiago Rivera, owner, SoBeCoWorks
  (Academy participant, Jan 2013)

"Rita's Marketing Academy is a great, concentrated 5 weeks of how to grow your business by upgrading your image, extending your reach, and building your network. I have seen my business grow by implementing many of her suggestions. I recommend The Academy for the small business owner who needs a marketing push but doesn't have a lot of time."
  Valerie Bittner, Model, Actress, Voice Artist 
  (Academy participant, Jan 2015)

"Now I have simple tools to connect to my audience and more opportunities for cross-marketing. My 30-second intro has been fine-tuned so I can more effectively tell people what I do and how I help clients. Thank you Rita for your wealth of knowledge and expertise! I look forward to working with you in the future!"
  Christina Moyes, owner Super Simple Healthy
  (Academy participant Sept 2016)

"Whether you are in an established business or starting a new one, Rita Guthrie's Marketing Academy is just what you need! The atmosphere was truly caring and encouraging. I came away with new insights and ideas to jump start my year. Rita has a fresh take on many tried and true concepts like the 30 -second commercial! Her advice and experience is invaluable!"
  Jo Ann Sheesley, Howard Hanna The Frederick Group
  (Academy participant, Jan 2014)

"Sometimes you just need that extra kick in the pants to get off your butt and get busy. The Marketing Academy got me motivated to take key action steps that made a difference in the success of my business."
  Carol-Anne Minski, PhD, CMA Leadership Consultants
  (Academy Participant, Jan 2015)

"I would recommend the Marketing Academy to anyone with a small business who wants to grow their reach. Rita has a unique perspective and the ability to put herself in a business owner's place to see what types of marketing will work for that business. I found it extremely valuable. I'm very excited to put all I learned into action. And it was FUN!"
  Pattie Giordani, writer and editor 
  (Academy participant, Sept 2015)

 "After completing Rita Guthrie's innovative Marketing Academy, I've come to the conclusion that 'The Idea Lady' isn't just a clever moniker, but also a fitting description. The academy sessions were a blend of Rita presenting a framework of concepts, and the class participants discussing utilizing them to fit their own marketing needs. I was really impressed with the number of great off-the-cuff ideas she came up with, tailored to the particular need of each person. Attending the Academy was time and money very well-spent!"
  Joe Hancaviz, owner. HomePro Building Inspections 
  (Academy participant, Sept 2013)