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     AR13362                                                                             www.comlock.com                           Contractor Licenses 478006
MONTHLY NEWSLETTER
Providing Security Solutions to Southern California Since 1961
Issue #39       Formerly known as "Bill's Lock & Safe Service",  "Commercial Lock & Security"     January 11, 2017
 CALL US FOR: 
Locksmithing       Security Cameras       Alarm Systems       Electronic Access Control     Safes
Alarm Monitoring     Key Control Systems
Sales     Service     Installations

714 633-1499 

   RETAIL STORE LOCATIONS
 
Orange
302 W. Katella Ave   
Orange, Ca. 92867 
i
Fullerton
127 N. Raymond Ave.
Fullerton, Ca. 92931
 
Store Hours 8:30am to  5:00pm  Mon. - Fri. 
Closed Sat. & Sun.
714 633-1499
We are Dealers for:
Mult-t-lock
Schlage
Von Duprin
Sargent Lock
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Adams Rite
Alarm Lock
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  And Many More...
  
10 New Year's Facts and Traditions 
 
1. The first New Year's celebration dates back 4,000 years. Julius Caesar, the emperor of Rome, was the first to declare Jan. 1 a national holiday. He named the month after Janus, the Roman god of doors and gates. Janus had two faces, one looking forward and one looking back. Caesar felt that a month named after this god would be fitting.

2. Forty-five percent of Americans make New Year's resolutions. The top resolutions are: to lose weight, get organized, to spend less and save more, to stay fit and healthy, and to quit smoking. While nearly half of all Americans make resolutions, 25 percent of them give up on their resolutions by the second week of January.

3.Be sure to eat leafy greens on New Year's. Tradition says that the more leafy greens a person eats, the more prosperity he or she will experience (what an incentive for staying healthy!). Tradition also says that legumes bring prosperity because beans and peas look like coins. No wonder why so many people eat black eyed peas on January 1.  

4. Many people ring in New Year's by popping open a bottle of champagne. Americans drink close to 360 million glasses of sparkling wine during this time. The bubbly stuff dates back to the 17th century, when the cork was invented.

5. About 1 million people gather in New York City's Times Square to watch the ball drop. The Times Square New Year's Eve ball drop came about because of a ban on fireworks. The first ball in 1907 was 700 pounds and was lit with 100 25-watt lights. The current ball puts the old one to shame (thanks to technology). Today, it is covered in 2,688 crystals, is lit by 32,000 LED lights, weighs 11,875 pounds and is 12 feet in diameter.

6. Remember the last scene in When Harry Met Sally, when Harry references a song after he and Sally kiss? It was Auld Lang Syne, a song traditionally sung at the end of New Year's parties. Poet Robert Burns wrote it in 1788. Though most people do not know the words to Auld Lang Syne, the overall message is that people have to remember their loved ones, dead or alive, and keep them close in their hearts.

7. If Santa is the most common symbol associated with Christmas, then Baby New Year is the symbol most commonly associated with....you guessed it, New Year's! Baby New Year is often seen in a diaper, black top hat, and a sash showing the numbers of the new year. Myth states that he matures into an old man during the year.

8. Make sure to be surrounded by family or loved ones on New Year's Eve. The first person you come across in the new year could set the tone for the next 12 months. This applies to couples, as well. If a couple celebrating New Year's together does not kiss, the future of the relationship might be splitsville, so be sure to lay one on your significant other. 

9. At the Mummers Parade in Philadelphia, 10,000 participants step through City Hall and perform in unique costumes. The parade dates back to mid-17th-century, incorporating elements from Irish, German, English, Swedish and other European heritages. The parade itself is divided into five divisions: a comic division, wench brigades, fancy division, string bands, and fancy bridges. If you are in the area for New Year's, be sure to check out this event.

10. According to statistics from the National Insurance Crime Bureau, vehicles are stolen on New Year's Day more than any other holiday. Don't think your old car is safe, either. In 2011, the 1994 Honda Accord was the most stolen car. To discourage car theft, make sure your car is in a populated area and always take your keys.
 
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Have a Safe & Healthy New Year! 
From Comlock Security Group, Inc. and
Spectrum Security Systems, Inc.
Why you should consider using a professional Locksmith!
   
Hiring a professional to work for you is always a good idea and most certainly will produce the best results. When I was growing up, I would mowed lawns on the weekends to earn extra money ($1.00 a yard; I could buy a soda, 3 large candy bars, 2 double scoop ice cream cones, small bag planters peanuts, pack of baseball cards and have enough money left over to buy red  licorice at the little league baseball game. Go try doing that today.) The lawn would be cut, edged and all swept up.  It would look okay but you could tell who in the neighborhood used a professional gardener and who didn't.  Lawns the gardeners maintained were greener, flower beds weeded and groomed better, leaves raked up, hedges trimmed level, trees pruned; much more detailed than I could ever provide.
 
 
Why did the gardener's work look better?  The gardeners were professionals.  They did this work every day and have the experience, proper tools and education necessary to performed the work correctly and it showed.  While you can't always see the difference; hiring the correct trade to get the results you're looking for is critical.  You wouldn't hire a auto mechanic to work on your airplane engine or a baker to cook at your backyard BBQ event, or perhaps a plumber to install your lawn sprinklers.  These are all similar professions but they couldn't possibly be more different. You definitely would not get the results you were expecting.  So it stands to reason, why would you consider hiring someone other than a locksmith to work on your locking hardware.  The same hardware that's designed to protect you and your business or family day in and day out. 
 
Two of the most common reasons why you wouldn't use a locksmith is the cost and the perception that locksmithing is typically a pretty simple operation.   Let us look at reason number two first.  The reality is that anyone with some simple hand tools can take apart just about anything.  That's not the hard part!   Making the repair, re-assembling, troubleshooting the problem, adjusting and testing the lock is where the knowledge and experience come into play. Let's look at an example of how things can go wrong quickly.  Take a problem like a door not latching.  If the lock is not latching when the door is closed, the first thing a locksmith will look at are the hinges on the door; yes the hinges.  If the screws securing the hinges are loose the door will sag causing the lock latch and the strike cavity to be misaligned.  A less experienced person would start attempting to adjust the lock or the strike plate compounding the problem even further. That person would perhaps file down the strike plate trying to compensate for the sagging door (which they are not aware of).  The lock will start latching again but over the next few days the problem will return because the hinge screws will continue to loosen and the door sags more .
 
If this was an exterior door on your business, anyone attempting to gain access to your building need only to push or pull on the door to gain entry.  This is a problem you won't know about until the next workday...maybe!  Normally this is a simple repair for the experienced locksmith.  It goes back to experience and doing the job right the first time.  Why take a chance with less qualified people.  The lock diagrams below shows the complexities of the locks typically found on commercial buildings.  When these locks have a problem, you better know what your doing!
  
Typical Lever lock - a little simpler than a mortise lock but a mistake here will change how your lock works.
Mortise lock - all the parts need to work together for the lock to operate correctly.  Each manufactures lock is different.
This is a rim exit device active pad.  This is not only a security device but a safety device as well.  Malfunctioning hardware could trap people in a building so it is very important to know what you're doing when working on this hardware.  The hardware could be fire rated!  Making a repair to a fire rated lock that does not meet fire codes will void the fire rating of the lock.  A mistake made here will cost $1,000.00 or more to replace the fire rated unit.  Not to mention any injuries or death that occur to people trying to escape in an emergency situation but can't due to malfunctioning hardware.  That could bring about some serious lawsuits.

As you can see by the examples above commercial locks are not simple devices like you might think they are.  The knowledge needed to repair and install these types of locks correctly is not something that should be learned on the job at the moment a lock needs servicing.

Locksmiths are trained to make repairs, take apart and re-assemble locks and to install locks of all types.  They work with locks like this every day.  We have manuals, specialized tools and jigs, lubricants, original replacement parts and most of all we have the support and training of the lock manufacturers.
  
The handyman, maintenance man, brother-in-law type people are not the ones that should be working on your locking devices. They will not know how to recognize when a lock has a problem or how to performed good troubleshooting skills necessary to isolate a lock problem.  There is a good chance they will exacerbate the problem without realizing it because they lack the experience.  Your door locks are your first line of defense against someone attempting to gain access to your building.  Your master key system is your second line of defense against employees gaining access to unauthorized or restricted areas within your building. Mistakes made to your locks or master key system may not be realized until after the damage is done.  Professional locksmiths have the knowledge and experience to avoid making these mistakes and that keeps you protected.  That's why you hire professionals.  You can rely on them to perform the work correctly. 
  
And now the second factor; cost.  You can expect to pay more for the professional locksmith for the obvious reasons such as their training, permits & licenses, insurances, specialty tools & machines, vehicle maintenance & fuel, and the higher investment in qualified technicians.  The non-professional locksmith / handyman / maintenance man  typically doesn't carry adequate insurance, permits and licenses or have the training to provide the service expected.  As the adage goes; 'Buyer beware'.
  
If your company is constantly needing the services of a locksmith but are using someone other than a professional locksmith, give us a call, we have several options and programs you may benefit from.  We can even look at customizing a program that meets your requirements.
  
So when it comes to price, weigh the cost against the threat and potential loss of resources, time and product because of a poor repair or service to a lock or master key system. Hiring a locksmith to come to your home to secure a $39.00 bicycle with a chain and padlock is not a good investment.  Hiring a locksmith to repair the front door lock on your home or business is a very good investment.


Another adage goes, 'You get what you pay for'. That saying never rang more true to me as the day my brother's $39.99 home alarm system failed to report a break in at his home while he was away.... Lesson Learned!
  

Give us a call at 714 633-1499
A New Weapon in the Fight against Scammers

Jeffrey W. Roberts, Esq. explains Google's
new Advanced Verification program.
 
     Locksmiths are sick and tired of losing business as well as their good names and reputations to scammers. Thousands of complaints from locksmiths, consumers and ALOA directly - both informally and in a series of federal lawsuits - have caused Google Inc. to realize its potential liability for failing to clean up its advertising practices. They're doing so, and here is how they are changing.
Google is conducting a limited-area trial for a new method for reducing scam listings in both the locksmithing and plumbing industries (it's unclear why plumbers are included, as they don't seem to have the scam problem locksmiths do).
 
"ALOA has been fighting hard for years against scammers and for its members."
Google's proposed solution is to implement an industry-specific extreme vetting process they call "Advanced Verification" for any locksmith wishing to appear in local Google search results, whether in the paid advertisements, free general search result listings or, most importantly, map results. A third even higher-level vetting and verification process will be applied to locksmiths without a physical storefront location.



The advanced verification process trial is being conducted in the greater San Diego area of California. There is no definite date yet for a nationwide rollout, but based on previous Google rollouts, six to eight months is a good estimate.
 
The information forwarded to locksmiths in the trial area read: The advanced verification process combines internal signals, publicly available data such as state and professional license registrations, and information from Pinkerton, a provider of corporate risk management services. For the business owner, the check includes inquiries into Social Security number validity and, where applicable, professional license validity.  At the company level, the check includes inquiries into business registration validity, evidence of fraudulent or misleading behavior on Google, and where applicable, professional license validity. After your company has been approved to appear on Google, you will be asked to recertify that approval every twelve (12) months.
 
To help reduce fraud and improve the overall experience for you and your customers, we're now asking businesses to pass an advanced verification process. The process is simple-answer a few questions about your business and complete an application with Google's third-party verification company.
 
Although not as thorough as the vetting process that Google currently applies in its Google Home Services (which involves a full background investigation), the new locksmith vetting process involves an application to Pinkerton, one of the world's leading private security firms, contracted by Google. Google says the application process should take about two weeks from application to receipt of verification or refusal. Businesses that fail to comply will have their listings removed from Google Maps, organic search and paid search.
 
 
Why This Matters
ALOA has been fighting hard for years against scammers and for its members. And now, concretely: ALOA's fighting is paying off! Roughly 70% of all internet search worldwide goes through Google's various search engine tools, and internet search tools are how scammers intercept and defraud our prospective clients. Getting scammers off search engine listings is truly cutting the head off the snake. Even better, once Google fully implements this program, it will force the rest of the industry (Yahoo, Bing, Zip Local, etc.) to comply with a similar vetting and

"Google's proposed solution is to implement an industry-specific extreme vetting process they

call  'Advance Verification' for any  locksmith wishing to appear in local Google search results."

screening process because Google's Advanced Verification will have changed the industry standard- and this matters in a court of law. In short, this is the single most promising piece of good news we've had regarding the scammer problem since the advent of the internet.
 
The Long-Running Locksmith Scam
If you're new to the industry or somehow not familiar with the scammer problem, here's how it works: When you search for a local service such as locksmiths, Google serves you results based on your location. The scam companies pretend they have business storefronts and service areas all over the country, so they appear in the search results as local companies offering a good-value service. It's a deliberate deception. The "storefront" address is some other business, a house, an empty lot or even another legitimate locksmith. It's a made-up address. When you call the local phone number for the company, you're put through to a call center - often in another country - and a call operator sends over an agent for the scam company in an unmarked car. He is untrained in locksmithing but is well trained in getting your cash. He says the problem is worse than expected, takes some drastic, destructive action (such as drilling out your lock) and then demands immediate payment (in cash only) for many times the usual bill. They often drive victims to the nearest ATM. The scam works particularly well for emergency services that desperate people are searching for in a rush.
 
Scam locksmiths are not a large group of individuals. They are a large group of (often unwitting) foreigners duped into following the directions of a few large-scale crime syndicates. This is low-risk, high-reward crime. If we can break their business model by kicking them off the internet search results, we may have found a solution to the scammer problem. We'll have a better idea within a month or two of national rollout, but so far, this is legitimately promising.
 
Stay in touch with ALOA regarding progress and implementation of this rollout over the course of 2017. We are here for our members and look forward to working with Google to make this new Advanced Verification program successful.
 
Roberts Attorneys, P.A. is located in Washington, D.C., and Palm Beach Gardens, FL, and serves as general counsel for ALOA. The practice focuses on assisting business owners and business associations. Jeff can be reached at his Washington, D.C., office at (202) 609-7390; in Palm Beach Gardens, FL, at (561) 360-2737, or at Jeff@RobertsAttorneys.com.
Last month winner!
Congratulation to last
month's contest  winner!
 
Chad Yoshimura
 
 Who is this famous person?
Answer: Brad Pitt
Contest
Who is this famous person?
January
Each month we will feature a picture of a famous person.
Part of the picture will be masked.
Guess the identity of the person correctly and you'll be entered into a drawing to win a $25.00 gift card!

Win $25.00 Gift Card.

Who is this famous person?
One winner will be drawn each month!
Comlock Security Group employees, their family members
and business associates are not eligible to participate in contest.
  

Winner will be contacted by email.

Good Luck!  


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Fullerton Store
127. N. Raymond Ave, Fullerton
714 738-3529
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302. W. Katella Ave,
Orange
714 288-7170
Comlock Security Group
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Comlock Security Group, Inc. |  security.team@comlock.com
    302 W. Katella Ave.
Orange, CA 92867-4705