Double Up Food Bucks Arizona
Quarter 1 Progress

Wow! We've accomplished a lot in just six months...


It's hard to believe it's only been six months. We've accomplished so much together. A huge thanks and congratulations to all DFBA implementing sites and community partners helping to promote the program!


Now let's grow even more!

On one of our recent USDA FINI Grantee calls, we learned that our 66% redemption rate is good considering how young the program is. Still, we'd like to make a push to get as much of the $2,000 in outstanding tokens utilized to get more fruits and vegetables on the table and more money in the pockets of Arizona Growers! Vendor Signage is a great way to help SNAP customers spend their Double Up Food Bucks. We've developed some new Vendor Signage options to make it easy for Vendors to highlight their booth and which products are eligible. When distributing tokens to customers, please let them know which signs to look for. 

We understand how much stuff vendors must pack, haul and set-up at each market, so we want to make it as easy for you as possible to have signage and tools available. Thank you to all the market managers who continue to post signs and banners for each vendor when they forget! Feel free to remind them there are a good amount of Double Up Food Bucks tokens floating around in the pockets and purses of customers that can only be spent on their products, and that signage and other promotional activities make it easier for shoppers to know which vendors accept Double Up Food Bucks.


More ways to spread the word:
  • Get social: Stay connected on our website, Facebook, Twitter and Instagram! Keep an eye out for daily stories, photos, recipes and shout-outs to markets and growers!

 Like us on Facebook           Follow us on Twitter          View on Instagram

  • New Regional Flyer: Based on your feedback, we've revised our general flyer to make the "How It Works" process more clear. Since sites change, we plan to update these flyers every quarter. Now that we have more participating sites than can fit on one flyer, we'll be separating it by the three main Double Up regions:
    • Maricopa and Pima County
    • Pinal County
    • Yavapai County
Visit our website to view the new flyer. Keep reading to find out how to order the flyer and other promotional materials at no cost to you! 



Order your promotional materials today!

Double Up Food Bucks partners implementing the program at farmers markets, farm stands, and CSAs can now order signs, recipes, flyers and other promotional materials using this form.


We prefer these forms are submitted electronically via email, but if you must submit via snail mail, please address the envelope to ATTN: Jaclyn Chamberlain at Pinnacle Prevention 3100 West Ray Rd. Suite 201 Chandler, AZ 85226.

WIC Clinics and Arizona Nutrition Network Partners should order Double Up Food Bucks materials through the Arizona Nutrition Network Eat Well, Be Well website. Please direct any materials and order questions to Jesse Davenport:  davenpj@azdhs.gov .

Great Healthy Eating Recipes from Eat Well, Be Well


Check out these healthy recipes from Eat Well, Be Well and share them at your markets! The recipes are brought to you by the Arizona Nutrition Network and feature creative ideas for in-season, Arizona-grown produce.
Double Up Food Bucks CSA Pilot

We are excited to announce a Double Up Food Bucks CSA and Monthly/Weekly Fruit and Veggie Box Subscription Pilot starting in 2017!

SNAP Customers signed up for a participating Arizona Grown CSA or similar subscription program will earn one Double Up CSA share/box for every share/box they purchase using SNAP up to $26 a box and up to two boxes per month!

If you are a current Double Up Food Bucks implementing partner and are interested in expanding your customer base and sales through a Double Up Food Bucks CSA or Monthly/Weekly Fruit and Veggie subscription program with SNAP customers, please contact Kathleen Carlson at: kathleencarlson@pinnacleprevention.org for more information. 
Double Up Food Bucks for Fresh Express Mobile Markets vs. Farmers Markets and Farm Stands


One of the key commitments we made to partners at the start of the Double Up Food Bucks program was to customize distribution, redemption, tracking and reporting approaches for each partner while maintaining program consistency and integrity. 

Since Mobile Markets operate more like a grocery store than a farmers market, we have flipped our "Buy-One, Get-One" token approach in order to maximize the amount of fruits and vegetables available to SNAP customers and the economic support to Arizona growers. 

Fresh Express Mobile Market customers will earn copper colored "Fresh Express Double Up Food Bucks" tokens w hen they purchase Arizona-grown fruits and veggies with their SNAP benefits. They can then use the copper tokens to purchase any SNAP eligible foods for sale on Fresh Express.

Only copper tokens can be redeemed at Fresh Express Mobile Market sites and only silver tokens can be redeemed at participating Maricopa, Yavapai, and Pima Farmers Markets and Farm Stands.

We will be creating additional communication materials showing the different token approaches soon. 
Quarterly Double Up Process Evaluation Updates

Coming up in April, we will be contacting market managers with a brief questionnaire to collect some additional information about your market's Double Up operations. After this questionnaire we will follow-up with you every quarter by phone and/or email to get any updates or changes you may have. We hope to make this additional information collection as simple for you all as possible.
Upcoming Pinnacle Prevention Market Site Visits


In February and March, we will be conducting market site visits. These visits will be an opportunity for you and your customers to tell us how things have been going at your site and what we can do to help DFBA run more smoothly.
 
Two or three of us from the Pinnacle Prevention team will come to each market on a date that works for you and your market staff. We will be there for the whole market duration so we can find time to chat with market staff and DFBA eligible growers during quiet periods to minimize disruptions to your day. We will also be asking customers who are using DFBA to complete a customer survey.
 
In preparation for these visits, Kathleen Carlson will be reaching out to each market manager to select a market date in February and March to schedule our visit.
 
Please think about what dates would work best for you, questions you may have for us and anything you'd like to highlight to us while we are visiting.
 
See you all soon!
Kate O'Neill Maternity Leave Announcement


As you may have noticed, contact information for our Double Up Food Bucks Project Manager, Kate O'Neill has been excluded from this newsletter.  We are pleased to announce that Kate will be out on maternity leave starting in mid to late January, returning in April.

 

Double Up Food Bucks Evaluator, Kathleen Carlson (kathleencarlson@pinnacleprevention.org) will be taking over her Project Management duties and one of Pinnacle Prevention's most recent additions, Jaclyn Chamberlain (jaclynchamberlain@pinnacleprevention.org) will be the contact for all things promotion and communication!
Pinnacle Prevention | info@pinnacleprevention.org | (480) 207-5955 
www.DoubleUpFoodBucksArizona.org

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