On Point: The devil's in the ...

High Point Creative - The right words for your next project

Red graphic with the word detail in white

Our life is frittered away by detail ... simplify, simplify.

Henry David Thoreau

Only the poet can look beyond the detail and see the whole picture.

Helen Hayes

I was not naturally talented. I didn't sing, dance or act, though working around that minor detail made me inventive.

Steve Martin

Fall 2016

It's easy (and often fun) to think big. It's harder to take the many small steps to make that idea a reality. Love 'em or hate 'em, those details make or break your success.

The challenge is to hone in on what really matters: the people you want to influence, the outcomes you want to achieve and your personal satisfaction knowing the effort was worth it. What small, strategic steps will you take today to bring your "big picture" into clear focus?

Bonus question (just for fun): How detail oriented are you? Test your self-awareness:

Basic version, please / Make mine Disney-fied!

Try This

Do You Hear What I Hear?

Listening Whispering Gossip Human Ear Secrecy Mystery Asking

Has the political noise gotten to be too much for you? When we need a break from the "he said/she said," here's what High Point team members are listening to instead:

Kate: Right now, I love Florence Audio Tours, Stuff You Should Know and BP Wrigleycast (or any Cubs podcast). GO CUBS, GO!

Christina: Audible is helping me get my dystopian novel fix. I recently finished Ray Bradbury's classic Fahrenheit 451 and am now deep into Margaret Atwood's The Handmaid's Tale.

Angie: I am a big fan of OneClickdigital -- free audio books through the library system. I just got done listening to Janet Evanovich's Takedown Twenty, the latest Stephanie Plum novel -- very fun and entertaining.

Melissa: I'm listening to Here's the Thing, a podcast hosted by Alec Baldwin. I enjoy his engaging, insightful and amusing conversations with artists, policymakers and performers.

What are you doing to get some peace and quiet these days? Let us know on Twitter or Facebook.

Hot Point

Read to Your Barber, Save Some Money

Maybe you've heard about kids reading to service dogs at the local library, but now several barber shops across the country are encouraging kids to read out loud to the barber during a haircut and offering a small discount to those who do. Encouraging reading and saving money ... what's not to love?

Word Wise

Track the Debate's Trending Words

If you have been listening to the political debates this fall, you, like many others, may have been curious about some of the words you are hearing. Bigly? Feckless?
During the final presidential debate on Wednesday, if you don't have the temperament or stamina to tune in to the whole thing, you might enjoy seeing what word searches are trending on Merriam-Webster.

High Point Highlights

Educating Shippers about the Benefits of E-invoicing

U.S. Bank partnered with High Point Creative to write a white U.S. Bank Elavon White Paper image

paper addressing the current state of e-invoicing in Europe, highlighting the challenges and benefits. The final result: Shippers can quickly get a grasp of recent regulatory changes requiring e-invoicing in the EU and understand how they could save money and gain new efficiencies by adapting to the situation.

In Case You Missed It: What's the Differenc

e Between Voice and Tone?

If it's still not quite clear, you can learn more from our blog post.

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About: For more than 25 years, High Point Creative has delivered smart creative solutions with a focus on strategic thinking, effective copywriting and flawless execution. Look to us to provide the right words for your next project.

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