[Word Wise] How Keywords Work: A Quick Overview

Save Time. Write Better.

Volume 13, Number 33: Issue #183 ISSN: 1933-9690

Welcome, fellow writer!

In each issue of Word Wise, you get writing tips to help you save time and write better.

When you know how keywords work, you can write better web pages, blogs, and social media posts. Today's feature gives you a quick overview about how keywords work. Let me know what you think of this tip or post your feedback in the Comments section!

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FEATURE: Which of These is the Top Headline Writing Tip?

Keywords are terms and phrases that define a piece of content.

They're useful in any copywriting or content, but especially important when writing for the web. Search engines feed on keywords for page results rankings, so the keywords you choose can drive readers to your website, blog, or social media platform for free. (Yay!)

I found it helpful to understand how keywords work before I set about choosing them for individual pages in order to weave them into my writing.

Keywords help you match the language on your website to the language that readers use when they search for you.

It's not as complicated as it seems because you use keywords naturally in your day-to-day life, although you may not know it. Here's an example ...