Save Time. Write Better.
      Volume 13, Number 1: Issue #149                                                             ISSN: 1933-9690

Welcome to 2017, fellow writer!

In each issue of Word Wise, you get writing tips to help you save time and write better. 

While you're considering all that a new year has to offer, let's take a look at what happens when you use the word 'new' itself. Find out how to use this power word in today's feature.   Let me know   what you think of this tip!

Make 2017 the Year You Succeed in Freelance Writing

Well-Fed-Writer
A new year is a great time to learn something new.  
Today I want to share one of those learning opportunities with you -- Peter Bowerman's new course,  Well-Fed Craft

I'm very careful about the courses and membership sites I recommend. I need to trust the people behind them enough to send you their way.

Peter is one of those people. When I was first learning to write, I devoured his The Well-Fed Writer series. I know his principles work because I've used them myself. 

So if you're interested in becoming a successful commercial freelance writer, then you'll want to check out Peter's new course. ( Just a note: Peter's special price offer is only good until midnight on January 11.)

FEATURE: The Power of New - It's Not a Gimmick. It's Science.

The Power of New
The " power of new" is not just a gimmick to use in persuasive writing.

Sure, new things make you (and your reader) feel good - a new gadget, a new outfit, or a new job.  New ideas stimulate her and give hope. There are solutions and answers to problems!

But going a bit further, there's a scientific reason why using the word 'new' is a powerful copywriting technique.

Putting aside the idea that 'new' means a fresh start or marks the cutting edge of a trend, there is evidence that novelty activates your brain. When you sense something new, your brain releases dopamine. It's the "reward chemical" in your brain. Dopamine helps you see potential rewards and motivates you to get them. 'New' makes you want to explore more because you anticipate a reward ...

More Tips for Writing Persuasively
The Top 10 Persuasive Copywriting Techniques The Power of Because: A Persuasive Word That Explains Why Your 3-Letter Persuasive Powerhouse The 4 Ps: a Persuasive Writing Tool
A Wise Word

'New': it stands on the shoulders of trust.




Get other words of wisdom about writing  here.
That's it for now. See you next time.

Remember ... words matter. Use them wisely!

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