We've all heard the maxims about television in the 21st century:
TV is doomed and more people are "cutting the cord" than ever before.
  Millennials, that coveted demographic, simply do not watch conventional TV.
  Television and its nebulous Nielsen ratings can't hold a candle to digital channels and their myriad metrics.
  So why are companies still advertising on TV? 

  Reports of print media's demise may have been exaggerated, judging by the results of a new study from Nielsen Scarborough, which shows that over half of all newspaper readers in the U.S. consume newspaper content exclusively via their print editions. 
  However, enduring print media consumption doesn't translate into sustained print advertising revenues, which continue to decline at a steady clip.

  "Video killed the radio star," went the popular 1980 tune by the Buggles.
Turns out that was about 37 years premature, and blamed radio's demise on the wrong form of media. It's digital that's killing FM radio, at least in Norway, which this year will become the first country to phase out this form of broadcasting entirely.
  The Norwegian government decided six years ago to move toward shutting down FM, which stands for frequency modulation. The aim: Transition entirely to Digital Audio Broadcasting (DAB), which the Digital Radio Norway Project argues offers better quality of transmission.

  "We expect this year to be a transformative period for technology and media," said Tom Buono, CEO BIA/Kelsey.
  "In our predictions report, we dive into key topics such as programmatic, mobile advertising revenue, online video, small business advertising trends, local television and radio versus competing media, local on demand business models and small business advertising and marketing trends.
  Our examination represents the synthesis of our forecasting and analyses to help businesses get a lead on 2017 so they can approach the market with the right combination of strategies and offerings."

  Holiday spending was up 3.6 percent this year, according to the National Retail Federation. That's the good news.
  Here's the really bad news. It was largely an online spending surge. Online sales shot up 12 percent this past holiday season. Brick and mortar retail took a serious hit.  Sales actually fell 4.8 percent from last year. Now we're seeing the fall out.
  Retail is an especially important category for local media year round, from TV to radio, out of home and newspapers.

  With their hyper-local focus and news that can't be found anywhere else, many weeklies have held up better over the past decade than dailies.
  "Weeklies in towns of, say, 20,000 people and under are doing fine, and they're actually thriving because people can't get that news anywhere else," says Judy Muller, professor of journalism at USC's Annenberg School for Communication and Journalism. She's also the author of the book "Emus Loose in Egnar: Big Stories from Small Towns," about weekly papers.

  Starting in 2012, Facebook began to curtail the percentage of a Page's followers that actually see a brand's updates. At first, it was cut to around 16%. 

  Later, it was reported that large brands who post to Facebook were reaching as few as 2% of their audience, or just one in every 50 of their own followers. 

  After the latest tweaks last summer, the average reach for some branded posts has been cut again by half.

  It's been over a decade since the Internet transformed print media.Very quickly the web's ability to rapidly disseminate news, and articles, made newspapers and magazines obsolete. Along with their demise went the ability for advertisers to reach customers via print. 

  What was once an "easy buy" for the auto or home section of a paper, or for magazines targeting your audience, simply disappeared. 

  Due to very clear measuring tools, unlike print, Internet ads were far cheaper and more appealing to advertisers - so that's where at least some of the money went.

  Whether he was writing copy for direct mail or print advertising, advertising legend David Ogilvy had some tricks up his sleeve that worked well for influencing people to buy the product he was selling. 

  These seven techniques can work for any kind of promotional writing today, offline or online and will help you write more effectively and get a bigger response.