In order to maximize efficiency and profits when in business with a partner, "Divide and Conquer" is the name of the game. Clearly delineating and assigning areas of responsibility, preferably through the use of an operating or partnership agreement, provides accountability and clarity while minimizing the duplication of effort and the risk of having something fall through the cracks.

Find your passion or purpose and the rest of the business becomes enjoyable and fun.

When you are assessing the needs for specific roles in your company, build your organization chart with areas of responsibility, tasks and talents first. Then apply your staff’s names to the organizational chart.

In this way, you will clearly see the gaps which you would have missed if you started with names and what those people are capable of at the current time.

If your prospects and customers demand more but are only willing to pay less, comply with the minimum requirements while showing them the options you know are needed and the risks of not taking advantages of the added services.