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Columbia, MO- The Missouri Beef Industry Council (MBIC) Board of Directors began their January meeting at the Missouri Cattle Industry Convention a day early to set priorities for state checkoff dollars during a strategic planning session conducted by Todd Johnson, Vice President Federation Services at the National Cattlemen's Beef Association.
The planning session focused around implementing the core strategies of the Beef Industry Long Range Plan, which include: drive growth in beef exports, protect and enhance the business and political environment for beef, grow consumer trust in beef and beef production, and promote and strengthen beef's value proposition.
"Our elected board members engaged in spirited and fruitful discussion to determine priorities for the Missouri Beef Industry Council moving forward. This plan will guide the board and staff in our work to grow beef demand moving forward" said Board Chairman, Glen Waters.
The MBIC Board of Directors continued with their meeting on Friday, January 6th, the first official day of the Missouri Cattle Industry Convention. MBIC staff provided updates on promotion, education, and research initiatives, and Evers and Company of Jefferson City, MO presented the results of the annual independent audit for fiscal year ending September 30, 2016. Jo Lynn Moore of Evers and Company reported that the Missouri Beef Industry Council was in compliance with the Beef Promotion and Research Act of 1985 and the Beef Promotion and Research Order relative to the use of funds. Furthermore Evers and Company determined that the financial statements were presented fairly in all material respects.
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