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Delivered to your inbox each morning, Show-Day Exhibitor News features daily updates of what's happening during the 10 days of the show, plus important preparations for move-out.
If you have additional booth staff, etc., who would like to receive Show-Day Exhibitor News, please drop by the Show Office, Salon 103, and request that they be added to our distribution list.
- Opening Weekend & Attendance Updates
- Media Update - Targeting the Next Generation
- Live Webcam Offers Bird's-eye View of Action on The Lake
- Thank You to Our Generous Preview Day Donors
- Twiggy - Generating PR Buzz
- $100 Dealer Draw Winner
- Boat Show Hotel Shuttle Bus Schedule
- Will Call - Help Us, Help You
- Temperature in the East Annex
- Underground Parking Warning
- Security Reminder - Remain Vigilant
- Take a Break in the Exhibitor Lounge
- First Aid Procedures
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 If Preview Day and opening Saturday crowds at the 2017 Toronto Boat Show are any indication, the message
"Life is Better With a Boat" is being heard!
Canadian Boat Shows utilizes a system of counting each attendee once, ensuring that each person/ticket is counted one time only - unlike a turnstile system that often counts consumers and exhibitors multiple times.
Final attendance is determined by counting each paid admission ticket at the box office, e-ticket, exhibitor guest ticket, complimentary ticket, exhibitor badge, marine trades badge, and children.
We will provide an update on overall attendance every couple of days. Due to the volume of responsibilities opening weekend, attendance will be reported in Monday's newsletter.
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Targeting the Next Generation
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Getting the next generation excited about the boating lifestyle, Holmes PR invited YTV, Today's Parent, and several mommy bloggers to experience the fun of the Toronto Boat Show yesterday.
Saturday media included:
- OMNI TV
- Fairchild TV
- Rogers TV
- Wake Canada
- Niagara Today
- Today's Parent Magazine
- YTV's The Zone
Also,
CP24 featured Ted Lange Saturday morning.
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Live Webcam Offers Bird's-eye View
of Action on The Lake
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Last weekend, our Live Webcam started streaming footage of the Toronto Marlies' home ice in Ricoh Coliseum as it transitioned into the world's largest indoor lake for boaters!
Posted prominently on the home page of
TorontoBoatShow.com, the Webcam captures all of the action on The Lake, right up until the end-of-show transition
back to hockey rink!
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Thank You to Our Generous Donors
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Thank you to all who generously donated items for Preview Day's auctions, and to Pride Marine Group, who donated
the top tive auction item:
a Sea Ray SPX 190 Bowrider sterndrive.
Proceeds of the evening help support our 3 charity partners:
- Toronto Star Fresh Air Fund
- Ontario Sailing, Able Sail, Access BOOM Program
- CNIB Lake Joe Summer Camp
Thank you also, to Preview Day sponsors - Pride Marine Group and Muskoka Brewery.
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Twiggy - Generating PR Buzz
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Performing daily, Twiggy continues to enhance the experience of the boat show visitor, while providing tremendous PR buzz and value for the Toronto Boat Show.
If talking to boaters enroute to see Twiggy, please direct them to the
Food Truck Court, adjacent to Mariner's Marketplace (last year there was some confusion, with boaters assuming Twiggy was at The Lake).
Twiggy performs:
- Sundays: 11:30am, 2pm & 4pm
- Weekdays: 2:30pm & 6pm;
- Saturday: 11:30am, 2pm, 4pm & 5:30pm
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MARKETING - BUY/SELL A BOAT & WIN
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Pat Sturgeon received a crisp $100 bill from Tracy Williams yesterday!
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Pat Sturgeon of Pat Sturgeon Yachts, won $100 on Friday when he sold a Hanse 415 sailboat, entered a ballot into the 2017 Buy a Boat & Win program, and his ballot was drawn.
A total of 116 boats have been sold to date by dealers who submitted ballots.
Saturday's winner will be announced in the next newsletter.
Click the button below to see how you could win $100, and your customer can win $10,000 toward his or her boat purchase - large or small - at this year's show!
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Boat Show Hotel Shuttle Bus Schedule
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Please
click here to view the
2017 Shuttle Bus Schedule.
- Although no standing on the buses is permitted, some drivers are licensed to allow for some standing room - at the driver's discretion.
- On Tuesday, January 24, buses will begin running at 8am to accommodate those attending the NMMA Canada Industry Breakfast.
Thank you, again to our Shuttle Bus sponsors: Honda Marine, the Sheraton Centre, and Westin Harbour Castle.
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Will Call - Help Us, Help You
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Help us better serve your customers by bringing requests - such as updated badge/credentials lists or Will Call tickets - to the Show Office
at the end of the day when lines are shortest.
This allows sufficient time to ensure Will Call tickets are ready and waiting when your customers arrive the following morning.
Please print legibly, and arrange large numbers of Will Calls by last name, in alphabetical order, to avoid processing delays.
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Temperatures in the East Annex
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Thank you to exhibitors in the East Annex for your patience as we work with the venue to adjust the high temperatures experienced Saturday.
We expect Sunday's temperatures to be more comfortable for you and your customers.
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Underground Parking Warning
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Building security has alerted us that vehicles are being left overnight in underground parking,
without proper passes on display.
Please note that such vehicles remaining in underground parking after 3am will be ticketed.
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Security Reminder - Remain Vigilant
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There is a 24-hour perimeter security in the building, but please do NOT leave valuable items unattended in your booth.
Be especially careful with easily portable items such as money, cameras, purses, cellphones, computers, and other electronic devices.
At close of each show day, it would be wise to lock up portable items and cover anything that might tempt a potential thief.
As stated in the Exhibitor Kit, you should ensure your insurance policy covers equipment during shows.
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Take a Break in the Exhibitor Lounge
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Open 9am to 5pm, featuring daily soup, salad and sandwich specials, the Exhibitor Lounge is located in Salon 102 (just west of the Show Office).
For the convenience of exhibitors, it is equipped with computers and internet access, free of charge, courtesy of our sponsors -
Wells Fargo and
Boatdealers.ca.
NEW THIS YEAR: We have added a microwave to the Exhibitor Lounge for your use.
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Two full-time paramedics are on duty each day, circulating throughout the boat show, ready to assist in case of a medical emergency. They carry radios, and are in constant contact with boat show staff.
If an emergency requiring paramedics arises, please do one of the following:
- Contact a boat show staff member, who will radio the paramedics to come to the required location.
- Call the Show Office at 416-263-3185, who will radio the paramedics to come to the required location.
If the situation is non-urgent, you can also direct the individual to the Show Office (Salon 103), where paramedics can meet them.
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