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Welcome to the 2017 Toronto Boat Show! Thank you for your participation; we hope you have a most successful show!
Delivered to your inbox each morning, Show-Day Exhibitor News features daily updates of what's happening during the 10 days of the show, plus important preparations for move-out.
If you have additional booth staff, etc., who would like to receive Show-Day Exhibitor News, please drop by the Show Office, Salon 103, and request that they be added to our distribution list.
- 2017 Media Buy
- First Aid Procedures
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The Toronto Boat Show's extensive advertising campaign consistently delivers qualified attendees, and this year's plan is delivering the highest reach and frequency ever.
Below is a top-line advertising summary, along with a few ad samples.
During the next few days, we'll highlight some of the public relations and media results, so please stay tuned to Show-Day Exhibitor News!
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PROVINCEWIDE RADIO COMMERCIALS
15 Commercials with a variety of messages are running on radio stations across Ontario.
 Click to listen to a few audio examples:
Radio stations also provide PSA airtime to support our Charity Preview Day:
Toronto Radio
30-second spots and traffic/weather tags:
- 1010 AM
- 680 AM
- 97.3 FM
- Q107.1 FM
- Sportsnet 590, The Fan
- Jazz FM 91
- Canadian Traffic Network
- 102.1 The Edge
- Indie 88 FM
- Z103.5 FM
- Kiss 92.5 FM
- Jewel 88.5
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OUT OF TOWN MARKETS
135 Billboards
, Plus More Than 45 Radio Stations
Out of town markets across Ontario are a key component of the show's advertising - with extensive radio and 135 billboards running in the following markets:
- Bancroft
- Barrie
- Beaverton/Brock TP
- Belleville/Trenton
- Blue Mountain District
- Bracebridge
- Brantford
- Brockville
- Chatham
- Cornwall
- Essex
- Gananoque
- Georgian Bay/Parry Sound
- Haliburton
- Hamilton
- Huntsville
- Kawartha Lakes/Lindsay & Emily
- Kingston
- Kitchener
- Leamington
- London
- Midland
- Muskoka
- North Bay
- Orillia
- Oshawa
- Ottawa (includes Arnprior)
- Owen Sound
- Pembroke
- Peterborough
- Sarnia
- Smith Falls (includes, Beckwith, Carleton Place, Perth)
- St. Catharines/Niagara
- Sudbury
- Windsor
- Woodstock
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Plus 16 Billboards in Toronto
- 4 on Hwy 401
- 5 on the Gardiner Expressway
- 2 on the Don Valley Parkway
- 5 Superboards in Downtown Toronto
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Toronto Star full-page promotions and ads.
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Newspaper
- Toronto Star ads - January 9 to January 23
- Full page advertorial
- Star Touch - full screen ads
- Thestarmobile.com
- Thestar.com: Sports Tallblock ads
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 Digital
Extensive Online Digital Campaign, with targeted ads on thousands of websites in a variety of sizes.
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Our social platforms include Facebook, Twitter, Instagram and Youtube and we have allocated budget to complement posts, aggressively extending reach to much higher numbers of boaters and potential show attendees.
We continue to promote hashtag #TOBoatShow, and encourage boaters, exhibitors and presenters to do likewise.
The following numbers reflect activity from November 2016 to January 2017, compared to the previous 3-month period:
Facebook
- Fans/followers increased 47.59%.
- 755,607 impressions - an increase of 317.7%. This means 755,607 unique visitors have seen impressions regarding the Toronto Boat Show in the past three months!
- More than 13,031 engagements - representing comments, likes and shares - an increase of 708.9%.
Twitter
- 74,490 impressions - an increase of 85.5%.
- More than 1,368 engagements - representing comments, likes and shares - an increase of 112.4%.
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 Magazines
A variety of ads in consumer and trade print publications, with digital promos also running on corresponding websites for many.
- Boatguide Canada
- Boating Business
- Boating Industry Canada
- Boats & Places
- Canadian Yachting East
- Classic Boat Magazine
- Computer Boat Value Book
- GAM on Yachting
- Georgian Bay Today
- Great Lakes Scuttlebutt
- Lake Simcoe Living
- Ontario Sailor
- Ontario Waterskier
- Power Boating Canada
- Quebec Yachting
- West of the City
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| Boating magazine websites. |
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Please note that two full-time paramedics are on duty each day, circulating throughout the boat show, ready to assist in case of a medical emergency. They carry radios, and are in constant contact with boat show staff.
If an emergency requiring paramedics arises, please do one of the following:
- Contact a boat show staff member, who will radio the paramedics to come to the required location.
- Call the Show Office at 416-263-3185, who will radio the paramedics to come to the required location.
If the situation is non-urgent, you can also direct the individual to the Show Office (Salon 103), where paramedics can meet them.
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