Read important updates you need to know as a Contract Liquor Agency.  
January 17, 2017
System Updates - Shelf Tags
As System updates are currently in progress for the Feb. 1 price and shelf tag changes, please do not print labels from the Jan. price file in the Agency Portal.  Any price tags for items newly added to your inventory must be hand written until you receive new tags for Feb.  

When the updates are completed, you will be notified and can begin printing shelf tags.

If you have any questions, please contact the Help Desk – 24 hours a day, seven days a week – at 877-812-0013 or liquoragencyhelp@com.state.oh.us.
Single Shelf Price: Talking with your customers
Feb. 1, new shelf tags will go up in all Agencies. The new tags, part of the single shelf price initiative, will display two prices – the price without tax, as well as the price with tax included. As a reminder, shelf tags will change again with the launch of Phase 2 of the Liquor Modernization Project; once Agencies are on the new system, shelf tags only will show the price before tax.

Some customers may have questions about this change. There are several tools to help you communicate this change to customers. First, display this flyer announcing the change in your Agency. It was designed to fit in your social responsibility display. A copy is being mailed with your new set of shelf tags, arriving before the end of the month.  Feel free to print additional copies of the flyer to post in your Agency.

Second, use these talking points to answer questions from customers, and reiterate key points about this change.
  • The Liquor Enterprise is making this change to reduce confusion for you, the customer. The base price of a bottle of spirituous liquor is the same across the state; however, what you ultimately pay varies after sales and other applicable taxes are added.
  • Shelf tags used to show just the total price with tax included. Because tax rates vary across the state, the price displayed on those tags varies. This was confusing to some customers who shop in multiple locations.
  • What is changing is the shelf tags. Shelf tags now show the base price, and the total price with tax included.
  • What’s not changing is what you pay – you’ve always paid taxes.

Thank you for your help in improving the shopping experience for customers. If you have any questions, please contact the Help Desk – 24 hours a day, seven days a week – at 877-812-0013 or liquoragencyhelp@com.state.oh.us
Optimize Your Shelf Sets
The sell-through of items can create gaps on Agency shelves.  To remedy this and create a better shopping experience for your customers in the months to come, here are some recommended best practices that have been communicated to brokers/suppliers: 
  • Brokers/suppliers, with Agency manager approval, are permitted to fill in shelf gaps that fall within their own brand blocks.  
  • If a brokers/suppliers asks to move a competitor's products, please remind them that is not permitted.
  • All brand blocks should maintain their space on the shelf.
  • Add facings to unflavored and fast-selling SKUs.
If you have any questions, please contact the Help Desk – 24 hours a day, seven days a week – at 877-812-0013 or liquoragencyhelp@com.state.oh.us.   
December Sales Reporting Closed 
The sales for December have been verified by Agency Operations and were closed as of last week, Jan. 13.

Please note that no additional December sales can be posted.  If there are sales corrections that need to be made for December (or prior), they must be made using a current date.  

Thank you.
Legend 
Requires Agencies to Take Action
Liquor Modernization Project (LMP) Information
Agency Best Practices
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