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Three trends in 2017 will make it even harder for thought leaders to attract market attention in the new year. Brace yourself now for increased competition, distracted audiences, and a potential advantage for established thinkers. Bloom Group partner Bob Buday explains how thought leaders and their handlers can beat these barriers.
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Thought leaders (and their editors) should stop using the same old tired buzzwords in 2017, says Bloom Group Editor-in-Chief David Rosenbaum. You may not like what he has to say about content, proactive plans, or digital transformation. But if your readers have seen the same white papers and articles he has lately, you should listen. He'll also tackle
thought leadership lessons.
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Bloom Group helps B2B and professional services firms gain recognition for their problem-solving expertise across a wide range of industries. We help our clients develop effective thought leadership strategies, create exceptional content, get published in top-tier journals, write books, and present at prestigious conferences. Our clients turn their expertise into recognition and revenue.
Follow us on Twitter for more thought leadership content and discussions:
@BloomGroupTL
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Looking to kick start 2017 by improving your firm's thought leadership marketing efforts? Catch up with your peers. Take a look at our blogs that gained the most readership in 2016. Get practical advice on strategy, content development, and marketing.
Bloom Group Content Drector Laurie McLaughlin
rounds up the blogs not to be missed.
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